Ultradeck – by Menards

We were challenged to come up with a unique concept that highlighted the new Ultradeck product from Menards. The new composite decking product  was a major evolution in quality and performance from their previous products. The challenge was that the product was early in production … in the middle of the winter.

We had the product engineers build us a 12×12 decking platform in our in-house studio, where we were able to mount a stationary overhead camera and re-set the stage to highlight all the unique ways the decking product could be used, and the durability of the product.