Michael Kraabel

Branding - Marketing - Creative Direction - Strategy
Brand Voyagers

Where insights, brand strategy, storytelling, and digital marketing meet the artistry of photography, film, and the thrill of travel and adventure—crafting experiences that inspire, connect, and challenge the ordinary.

Brand Voyagers

Brand Voyagers is your guide to navigating the uncharted territories of branding, blending archetypal storytelling, actionable strategies, and creative insights to help brands discover their true identity and chart a course toward meaningful connection.

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The Unplug Project

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Kraabel Labs

Kraabel Labs is a creative hub where limitless ideation, barrier-free innovation, and imaginative practicality converge to explore and develop groundbreaking concepts in branding and business.

The Lab

I have been fortunate to work with some of the most interesting companies in the world.

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Creative Direction

With over two decades of experience developing brands, my experience providing creative direction has been a successful guiding force to harmonizes diverse ideas and visions into a cohesive, compelling narrative, driving the artistic and strategic vision of a project or brand.

Marketing + Sales Results

My expertise lies in crafting marketing strategies that seamlessly blend creativity with data-driven insights, ensuring robust plans that not only spark engagement but also deliver measurable, impactful results for businesses.

The Distill Methodology

I have developed a unique approach to hosting brand distillation workshops. I help clients to distill complex brand narratives into clear, resonant stories that relate with participants, guiding them through the process of uncovering the essence of their brand.

Brand Incubation

I enjoy creating brands from the ground up – starting with market research all the way through developing an ethos and a go-to-market strategy.  I have started and operated several projects and companies over the years.