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What’s Really Going On With TikTok’s Latest Legal Troubles?
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Let’s talk TikTok. The latest legal battles surrounding the platform have been setting off alarms across industries—privacy concerns, geopolitical drama, and even some whispers of…

Welcome to the Brandverse
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Great brands don’t just sell products or services—they build worlds. These worlds are immersive spaces where customers not only feel seen and understood but experience…

The Birth of Catiki Originals
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It all started with an idea that combined two of my passions: creative experimentation and Tiki art. I’ve always believed that you don’t wait for…

Why Political Science Majors Excel at Marketing
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Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer,…

Giving Back Through Brand Building
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In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work…

Jaguar Release Day
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Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and…

Why I Love Conspiracy Theories (Even If I Don’t Believe Them)
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Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them…

The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing
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Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and…

Building AVIV Vodka: A Decade of Purpose and Partnership
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A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like,…

Jaguar Rebrand: Still Angry, But At Least I’m Not Alone
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After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the…