Thoughts

Random Things I Think About

    • All
    • Marketing
    • Brand
    The Machine Watches, The Machine Waits
    1024 574 Michael Kraabel

    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet,…

    200+ Overused Words and Phrases in AI Generated Content
    1024 576 Michael Kraabel

    There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there.…

    Brand Performance Marketing
    1024 576 Michael Kraabel

    Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting…

    To Sound Human
    1024 576 Michael Kraabel

    I woke up this morning asking myself the very important question: how can I write more human?  I’ve written a lot about generative technology and…

    The Create Everyday Project
    1024 576 Michael Kraabel
    Select optionsSelect optionsSelect optionsSelect optionsSelect options

    I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The…

    Finding Truth and the Human Content Condition
    1024 576 Michael Kraabel

    I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.

    Translating Marketing Resumes
    1024 576 Michael Kraabel

    I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.

    How Agencies Often Sabotage Themselves
    1024 574 Michael Kraabel

    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency…

    Navigating the Uncanny Valley in Brand Marketing
    1024 576 Michael Kraabel

    The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny…

    Stop Calling It ‘Storytelling’ If There’s No Story
    1024 576 Michael Kraabel

    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…