Thoughts

Random Things I Think About

  • All
  • Critique
  • Thoughts
  • Projects
  • Productivity
Jaguar Rebrand: Still Angry, But At Least I’m Not Alone
1024 576 Michael Kraabel

After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the…

Jaguar: What Was the Brief?!
1024 638 Michael Kraabel

As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile…

The Power of “We” in Presenting Creative Work
1024 576 Michael Kraabel

Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions…

My Mind-Blowing Experience with ChatGPT’s New Voice Model
1024 576 Michael Kraabel

I’ve always been intrigued by AI, especially the growing capabilities of language models like ChatGPT. They’ve been fun to play around with, helpful at times,…

Can ChatGPT and Large Language Models Really Think?
1024 576 Michael Kraabel

It’s an exciting time to witness how fast artificial intelligence (AI) is advancing, particularly with the rise of large language models (LLMs) like ChatGPT. These…

The Power of Voting
1024 576 Michael Kraabel

From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the…

A Prescription for Marketing Success
1024 576 Michael Kraabel

When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape…

The Future Might Be Code-Free
1024 576 Michael Kraabel

As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here…

The Relaunch of Zubaz
1024 683 Michael Kraabel

In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world…

Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
1024 682 Michael Kraabel

I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there…