Jaguar: What Was the Brief?!
https://www.kraabel.net/wp-content/uploads/2024/11/JAGUAR_BRAND_STILL_DELETE_ORDINARY_191124-1024x638.jpg 1024 638 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2024/11/JAGUAR_BRAND_STILL_DELETE_ORDINARY_191124-1024x638.jpgAs a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile marketing is supposed to do one thing above all else: put the audience in the driver’s seat. It’s meant to let them feel the leather, hear the engine purr, imagine…
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