Posts Tagged :

    Storytelling

    Stop Calling It ‘Storytelling’ If There’s No Story

     1024 576 Michael Kraabel

    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves around “storytelling.” Great. Except there’s one tiny problem: there’s no actual story.   [zoomsounds_player artistname=”Brand Noise Lecture Series” songname=”Stop Calling It ‘Storytelling’ If There’s No Story” config=”default” type=”detect” dzsap_meta_source_attachment_id=”20045″ source=”https://www.kraabel.net/wp-content/uploads/2025/03/KRAABEL_BRANDNOISE_00003_03052025v2.mp3″…

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    Why I Love Conspiracy Theories (Even If I Don’t Believe Them)

     1024 576 Michael Kraabel

    Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way they challenge the obvious and spin alternate realities that feel like mental mazes. It’s like looking at the world through a kaleidoscope where every twist…

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    The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing

     1024 683 Michael Kraabel

    Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and humanity come together. One of my favorite photos is of Mia Gonzalez, a young girl who unknowingly became the face of life-saving innovation through a Stratasys case study. Her story,…

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    Building AVIV Vodka: A Decade of Purpose and Partnership

     1024 576 Michael Kraabel

    A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like, but one thing was certain—we weren’t creating just another vodka. This was something different: a product with roots in the land of Israel, shaped by a vision for more than…

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