Why Most Brand Mission Statements Fail
https://www.kraabel.net/wp-content/uploads/2025/02/kraabel_brandvision-1024x574.png 1024 574 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2025/02/kraabel_brandvision-1024x574.pngI have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished, debated, and approved, then promptly ignored. A mission statement is supposed to define a company’s purpose, yet most are so generic they could belong to any brand in any industry.…
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