Marketing 2025 Archives - Michael Kraabel

Make Those Five Seconds Count

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I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks, only to have someone ask, “So… what’s the takeaway here?” after flipping past 30 pages. It’s not that people don’t want information—they do. They just don’t have the patience to…

Controversial Takes on Brand Marketing in 2025

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Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025, here are a few marketing shifts I see happening—whether they’re good for business or not. Many Brands Will Pull Back from DEI Initiatives For the…

Marketing Trends Coming in 2025

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Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve been watching a few trends closely—some exciting, some concerning. Here’s where my head’s at right now. Every January, I put together a trend report—not just as a way to track…