Brand Noise Archives - Michael Kraabel

Why Most Brand Mission Statements Fail

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I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished, debated, and approved, then promptly ignored. A mission statement is supposed to define a company’s purpose, yet most are so generic they could belong to any brand in any industry.…

Your AI Content Sucks – Reverse Engineering Prompts in 2025

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For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful feedback. Clients, executives, and even internal teams struggled to articulate what they wanted. Most people do not know how to critique. https://www.kraabel.net/wp-content/uploads/2025/02/KRAABEL_REVERSEPROMPTS_000002.mp3 They assume it means pointing out what they…