Posts Tagged :

    Brading

    Stop Calling It ‘Storytelling’ If There’s No Story

    1024 576 Michael Kraabel

    You know exactly the scenario I'm talking about. You're sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves around "storytelling." Great. Except there's one tiny problem: there's no actual story.   Brand Noise Lecture Series Stop Calling It 'Storytelling' If There's No Story Brand Noise Lecture SeriesStop Calling…

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    Why Most Brand Mission Statements Fail

    1024 574 Michael Kraabel

    I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished, debated, and approved, then promptly ignored. A mission statement is supposed to define a company’s purpose, yet most are so generic they could belong to any brand in any industry.…

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