My Blog

small with sidebar

Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution

 1024 576 Michael Kraabel
0

From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…

Customer Evolution through Aspirational Identity

 1024 663 Michael Kraabel
0

In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is…

Voyager Brand Value Model Exploration

 1024 683 Michael Kraabel
0

It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state.…

The Adaptive Brand Ecosystem Model

 1024 574 Michael Kraabel
0

Adopting and developing a brand model provides structure and direction to branding activities. It ensures strategic focus, guides investment in high-impact initiatives, fosters innovation, guarantees…