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The Power of Mission, Vision, and Values Statements for SMBs

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For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity.…

Mastering Target Audience Identification in Small Business Marketing

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The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…

The Unique Dynamic of Business Owners and Partners

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In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…

Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding

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With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…