Small Media W/Sidebar Blog

Crafting Immersive Storytelling for Relaxation

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February 20, 2025

Binaural and 8D audio aren’t new. They’ve been floating around in the ASMR and lo-fi music worlds for years, usually with labels like “brain-tingling” or…

Make Those Five Seconds Count

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February 18, 2025

I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks,…

Controversial Takes on Brand Marketing in 2025

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January 31, 2025

Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry…

Marketing Trends Coming in 2025

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January 31, 2025

Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve…