Small Media W/Sidebar Blog

Stop Calling It ‘Storytelling’ If There’s No Story

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March 5, 2025

You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…

Why Most Brand Mission Statements Fail

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February 28, 2025

I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished,…

Your AI Content Sucks – Reverse Engineering Prompts in 2025

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February 23, 2025

For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful…

Perfect Films (Part 1)

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February 23, 2025

Everyone has a favorite movie. Or at least that’s what they say. “This is my top five,” “That’s my all-time favorite,” “This one changed my…