Small Media W/Sidebar Blog - Michael Kraabel

Creative Revolution – Reimagining Vintage Advertising

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July 8, 2024

Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…

Hapu the Weaver and the Birth of Advertising

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July 8, 2024

Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising…

Embracing Technology in Marketing

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July 8, 2024

The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign…

Rebranding Strategy

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July 5, 2024

Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s…