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Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.

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I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there…

The Manifesto Poster Series

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At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending…

Writing Brand Voyagers

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For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist,…

Understanding and Utilizing Brand Archetypes in Branding

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Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent…