My Blog

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The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing

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Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and…

Building AVIV Vodka: A Decade of Purpose and Partnership

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A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like,…

Jaguar Rebrand: Still Angry, But At Least I’m Not Alone

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After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the…

Jaguar: What Was the Brief?!

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As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile…