Small Media W/Sidebar Blog - Michael Kraabel

Brand Archetypes

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November 24, 2022

Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories…

Empowering Through Education

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November 11, 2022

Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts;…

The Unplugged Movie

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January 23, 2022

The Most Embarrassing Creative Project I ever Completed I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file…

It’s Official – The Bishop+Rook Family Continues To Grow

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April 14, 2021

Over a year and a half ago I stepped away from advertising and branding to to pursue something I had always wanted to do: grow…