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    Understanding and Utilizing Brand Archetypes in Branding

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    Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent…

    The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy

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    In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public…

    Reflecting on Bishop+Rook’s Journey and Lessons Learned

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    When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…

    Reviving Red White & Blue

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    When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…