Small Media W/Sidebar Blog - Michael Kraabel

The Future of Fractional Creative Leadership

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February 21, 2024

Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than…

Inspiring Brand Mission Statements

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February 17, 2024

Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world…

The Silent Online Majority

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February 13, 2024

A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in…

The Unplug Project

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February 4, 2024

I’ve spent most of my professional career entangled in the endless loop of emails, social media notifications, and digital clutter. Like many others, my life…