My Blog

with small media

    Why Political Science Majors Excel at Marketing

     1024 576 Michael Kraabel
    0

    Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer, I see the connection every day. Political science is a training ground for persuasion, storytelling, and strategy — the same core skills that drive great…

    read more

    Giving Back Through Brand Building

     1024 574 Michael Kraabel
    0

    In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or entrepreneur to craft their brand story, refine their marketing strategies, and set them up for long-term success. Think of it…

    read more

    Jaguar Release Day

     1024 574 Michael Kraabel
    0

    Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and the other might cement the idea that they’ve missed their moment. I’ll be live-blogging the action as it unfolds, sharing the wins, the stumbles, and…

    read more

    Why I Love Conspiracy Theories (Even If I Don’t Believe Them)

     1024 576 Michael Kraabel
    0

    Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way they challenge the obvious and spin alternate realities that feel like mental mazes. It’s like looking at the world through…

    read more