My Blog

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    Brand Archetypes

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    Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories of Carl Jung, presents a way for brands to connect with their audience on a deeper, more emotional level. The essence of brand archetypes lies…

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    Empowering Through Education

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    Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts; it’s about imparting knowledge, fostering growth, and building a community. Teaching, in its various forms, whether it’s through a guest lecture, a keynote presentation, or…

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    The Unplugged Movie

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    The Most Embarrassing Creative Project I ever Completed   I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file and footage of an old 48-hour film project I completed years ago.   It was a film I produced, directed, wrote, filmed, and acted in…

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    It’s Official – The Bishop+Rook Family Continues To Grow

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    Over a year and a half ago I stepped away from advertising and branding to to pursue something I had always wanted to do: grow a company of my own, develop a brand from the ground up, and be responsible for my own professional destiny. I thought it was going…

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