My Blog

Eight years ago, I embarked on an entrepreneurial journey with Bishop+Rook, a company born from a vision to combine my love of travel, photography, and vintage vehicles. This journey has been an enlightening experience, teaching me invaluable lessons about business, branding, resilience, and the pursuit of a vision.  I didn’t…

In marketing and advertising agencies, the perception of productivity often clashes with the stark reality of time allocation. The industry thrives on the promise of innovation, creativity, and strategic brilliance. Yet, buried beneath the glamour and sheen lies a truth that many often shy away from: a significant portion of…

The Joy of Being a Hands-On Creative and Marketing Executive: Embracing Real Work Over Rhetoric In marketing and creative strategy, there exists a dichotomy between those who relish hands-on involvement and those more inclined toward discussion and rhetoric. For individuals like myself, the allure of delving into the nitty-gritty of…

When it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing a product or service is often divided between those who rely on emotional impulses and those who meticulously weigh logical considerations. The pursuit of a…