My Blog

Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite.  This goes back quite a while, I’m afraid to admit.  I remember when USB 1.0 came out and threatened to replace the precious serial ports…

My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way into a space so profoundly reliant on human insight, emotion, and connection seemed, for lack of a better word, apocalyptic.  After all, the creative industry…

Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than the exception. These seasoned professionals offer their expertise to companies on a part-time or project basis, providing strategic leadership without the full-time commitment. This model…