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    Exploring Visual AI Platforms

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    Visual AI platforms have revolutionized the way we create and interpret art. To showcase their capabilities, we’re comparing some of the leading platforms by using a universally recognized painting as our base: Leonardo da Vinci’s “The Last Supper.” This experiment was run on June 6, 2024. Background on The Last…

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    The Power of Generative AI in Imagery and Content Creation

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    Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed hundreds of designers over the years, I’ve seen firsthand the unique styles and abilities each designer brings to the table. Yet, even the most skilled…

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    The Power of Mission, Vision, and Values Statements for SMBs

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    For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity. These statements serve as the guiding compass for your brand, helping to focus efforts, align team members, ensure consistent communication, and build a cohesive company…

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    Mastering Target Audience Identification in Small Business Marketing

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    The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is not as effective as a small pool of prospects who are closer to making a purchase. To begin, it’s important to have a clear picture…

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