Photography
Ameripride
https://www.kraabel.net/wp-content/uploads/2019/06/AMERIPRIDE_BILL-1024x683.jpg 1024 683 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2019/06/AMERIPRIDE_BILL-1024x683.jpgLead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness. We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers.
Tried & True
The new brand platform of Tried & True focused more on the hands-on and gritty work done by the Ameripride customers.
3D Systems – On Demand
https://www.kraabel.net/wp-content/uploads/2019/06/3DSYSTEMS_PROOF_06012017_BOLIN-8060-1024x683.jpg 1024 683 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2019/06/3DSYSTEMS_PROOF_06012017_BOLIN-8060-1024x683.jpgWhen we took over the 3D Systems On Demand business there were very little visual assets that showed how and why customers would want to work with the division. Within 48 hours we built a set to emulate a designer/engineers office in order to create some quality “customer engagement” photos for the campaign. Below are a sample of pre-retouched photos from the shoot.
Kauai Photography
https://www.kraabel.net/wp-content/uploads/2019/06/KAUAI_2019-0685-1024x623.jpg 1024 623 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2019/06/KAUAI_2019-0685-1024x623.jpg
Brock White
https://www.kraabel.net/wp-content/uploads/2016/12/0C8A0383-1024x683.jpg 1024 683 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2016/12/0C8A0383-1024x683.jpgGuided Brock White, a construction material distribution company, through a brand and digital transformation effort.
Challenge + Strategy
Details coming soon.
Brand Creative
Details Coming Soon.
