Directing

Ecolab – Epic

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About The Project

When Ecolab merged with Nalco, it created an opportunity to re-define the story of the unified companies. With a global footprint of of over 160 different countries, the power of the combined companies could only be told in an Epic film.

Our film crew traveled around the world to capture the ways Ecolab makes the world a better place to live. From protecting precious water supplies to conserving energy, Ecolab ensures a better future for humanity.

The photo and video content was used across a variety of platforms, including internal and external communications. We translated the series into localized content for key markets.

Behind the Scenes in Alaska

Stratasys – Mia’s Heart

 1024 683 Michael Kraabel

Wrote, directed, and produced a series of case studies highlighting how Stratasys is using 3D printing and additive manufacturing to advance the health and wellness of our society.

Challenge

The main challenge lies in communicating complex technical information in an accessible and engaging manner. Stratasys needs to demonstrate the practical benefits and real-world applications of its technology in medicine, such as creating patient-specific models, surgical tools, and prosthetics. The challenge also involves differentiating Stratasys’ offerings from competitors and showcasing the unique value proposition in a crowded and rapidly evolving market.

Solution

We developed a series of engaging case studies and success stories demonstrating the impact of Stratasys’ technology in real medical scenarios. We hosted webinars and workshops with medical experts discussing the benefits and future potential of 3D printing in medicine. Leveraged social media and digital marketing to reach a wider audience, using visual and interactive content to simplify complex concepts. Collaborated with medical institutions for joint research projects, highlighting the results through various media channels.

PaceLabs – Anthem

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Ameripride

 1024 683 Michael Kraabel

Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness.  We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers.

Tried & True

The new brand platform of Tried & True focused more on the hands-on and gritty work done by the Ameripride customers. 

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