Brand

    Ecolab – Epic

    1024 576 Michael Kraabel

    About The Project When Ecolab merged with Nalco, it created an opportunity to re-define the story of the unified companies. With a global footprint of of over 160 different countries, the power of the combined companies could only be told in an Epic film. Our film crew traveled around the world to capture the ways…

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    Stratasys – Mia’s Heart

    1024 683 Michael Kraabel

    Wrote, directed, and produced a series of case studies highlighting how Stratasys is using 3D printing and additive manufacturing to advance the health and wellness of our society. Challenge The main challenge lies in communicating complex technical information in an accessible and engaging manner. Stratasys needs to demonstrate the practical benefits and real-world applications of…

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    Magic Ring Donuts

    1024 682 Michael Kraabel

    Launched a new doughnut brand from scratch. The new product featured a unique method of filling each doughnut with a filling all the way around. The new brand name represented not only the physical makeup of the product but the fun you have with every bite.

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    Ameripride

    1024 683 Michael Kraabel

    Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness.  We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers. Tried & True The new brand platform of…

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    3D Systems – On Demand

    1024 683 Michael Kraabel

    When we took over the 3D Systems On Demand business there were very little visual assets that showed how and why customers would want to work with the division. Within 48 hours we built a set to emulate a designer/engineers office in order to create some quality “customer engagement” photos for the campaign. Below are…

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    Brock White

    1024 683 Michael Kraabel

    Guided Brock White, a construction material distribution company, through a brand and digital transformation effort. Challenge + Strategy Details coming soon. Brand Creative Details Coming Soon. 0C8A0559 0C8A0003-2 0C8A0011-2 0C8A0046 0C8A0049 0C8A0103 0C8A0116-2 0C8A0128 0C8A0174 0C8A0233 0C8A0250 0C8A0266 0C8A0302 0C8A0327-2 0C8A0332 0C8A0377 0C8A0386 0C8A0398 0C8A0408 0C8A0409 0C8A0423 0C8A0428 0C8A0449 0C8A0480 0C8A0494 0C8A0520 0C8A1144 0C8A1147 0C8A1149…

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