Brand

SAM Nutrition

 1024 683 Michael Kraabel

Worked directly with the SAM Nutrition executive team to refresh and modernize the brand – from tradeshows to digital experiences.

The Challenge

SAM Nutrition is a growing international importer of animal nutrition ingredients, but they had never really spent much time developing their brand.  They needed a refresh to reflect their status as a global leader in importing.

The Solution

We completely rebuilt their website from the ground up, including original photography to better represent their unique market offering.  The brand standards were updated and applied across all of their OEM packaging products, trade show booths, and various other marketing elements.

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Blink

 1024 683 Michael Kraabel

Developed a new brand campaign for Blink – Blinds-Between-Glass by ODL.  The new campaign focused on both retail and trade sales.

The Challenge

ODL challenged us to not only develop an entirely new brand name and identity system for their new blinds-between-glass product but also to develop a campaign and digital strategy to launch it to trade and consumer audiences.

The Solution

My team developed a comprehensive brand platform, naming the new product “blink” and developing an extensive catalog of brand assets to use across both traditional print media and a heavy digital launch.

SecondKey

 1024 673 Michael Kraabel

A brand identity system for a fractional CMO agency and consulting practice.

Project Challenge

Details coming soon.

Creative Approach

Details coming soon.

Blink – by ODL

 1024 683 Michael Kraabel

ODL challenged us to bring their new Blinds Between Glass product line to life. The series of touching family moments highlighted the products unique features.

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Ecolab – Epic

 1024 576 Michael Kraabel

About The Project

When Ecolab merged with Nalco, it created an opportunity to re-define the story of the unified companies. With a global footprint of of over 160 different countries, the power of the combined companies could only be told in an Epic film.

Our film crew traveled around the world to capture the ways Ecolab makes the world a better place to live. From protecting precious water supplies to conserving energy, Ecolab ensures a better future for humanity.

The photo and video content was used across a variety of platforms, including internal and external communications. We translated the series into localized content for key markets.

Behind the Scenes in Alaska

Stratasys – Mia’s Heart

 1024 683 Michael Kraabel

Wrote, directed, and produced a series of case studies highlighting how Stratasys is using 3D printing and additive manufacturing to advance the health and wellness of our society.

Challenge

The main challenge lies in communicating complex technical information in an accessible and engaging manner. Stratasys needs to demonstrate the practical benefits and real-world applications of its technology in medicine, such as creating patient-specific models, surgical tools, and prosthetics. The challenge also involves differentiating Stratasys’ offerings from competitors and showcasing the unique value proposition in a crowded and rapidly evolving market.

Solution

We developed a series of engaging case studies and success stories demonstrating the impact of Stratasys’ technology in real medical scenarios. We hosted webinars and workshops with medical experts discussing the benefits and future potential of 3D printing in medicine. Leveraged social media and digital marketing to reach a wider audience, using visual and interactive content to simplify complex concepts. Collaborated with medical institutions for joint research projects, highlighting the results through various media channels.

Magic Ring Donuts

 1024 682 Michael Kraabel

Launched a new doughnut brand from scratch. The new product featured a unique method of filling each doughnut with a filling all the way around. The new brand name represented not only the physical makeup of the product but the fun you have with every bite.

Ameripride

 1024 683 Michael Kraabel

Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness.  We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers.

Tried & True

The new brand platform of Tried & True focused more on the hands-on and gritty work done by the Ameripride customers. 

3D Systems – On Demand

 1024 683 Michael Kraabel

When we took over the 3D Systems On Demand business there were very little visual assets that showed how and why customers would want to work with the division. Within 48 hours we built a set to emulate a designer/engineers office in order to create some quality “customer engagement” photos for the campaign. Below are a sample of pre-retouched photos from the shoot.

Brock White

 1024 683 Michael Kraabel