Brand

    Stratasys – Rebrand

     1024 683 Michael Kraabel

    Led an effort to rebrand one of the pioneers in the additive manufacturing and 3D printing industry. STRATASYS Global Rebranding The Challenge In a time when 3D printing was hitting mainstream news and investors were looking at the category with greater interest, Stratasys lacked a cohesive brand story and vision. My team lead a global…

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    Pace Labs

     1024 576 Michael Kraabel

    Had the absolute pleasure to work with one of the most important unknown companies in the world to develop a comprehensive brand platform. BRAND PURPOSE Inspired to Protect Inspired to the leave the environment, your health and your business better than we found it. Challenge Pace Analytical, also known as Pace Labs, is a company…

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    Stratasys Anthem

     1024 576 Michael Kraabel

    Wrote, Directed, and Edited a new anthem spot to introduce the newly launched Stratasys brand to the world. The 3D Printing Solutions Company Challenge Stratasys, the leader in 3D printing and additive manufacturing, had recently undergone a significant global rebranding to unify its diverse divisions. This pivotal moment calls for a compelling narrative that reflects…

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    Inner Explorer

     1024 819 Michael Kraabel

    Developed a targeted media campaign focused on travelers seeking a more active vacation experience in a tropical environment – highlighted by real-world adventures. We are Dominica Dominica is beauty unspoiled. Culture preserved—a diver’s dream and hiker’s paradise. Dominica is the trailhead to adventure and discovery, unlike any other Caribbean destination. Dominica features volcanic peaks, boiling…

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    3D Systems – Medical

     1024 683 Michael Kraabel

    Worked closely with 3D Systems Medical Divison to develop a campaign to support their field marketing, tradeshow, and lead generation programs.

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    Lyric

     1024 576 Michael Kraabel

    Developed a digital-first go-to-market strategy for Honeywell’s new line of revolutionary Wi-Fi connected Lyric Thermostats. The Challenge Honeywell faced a growing challenge from Nest, disrupting the home thermostat space, using connected technology and a sleek modern design.  We were challenged to deliver a compelling digital-first launch campaign to put Honeywell back in the lead. The…

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    Honeywell

     1024 683 Michael Kraabel

    Developed an extensive library of visual and digital assets for Honeywell’s professional HVAC contractor market. CONTRACTOR_PRO_SET01-7862_Corrected CONTRACTOR_PRO_SET01-8322_Corrected CONTRACTOR_PRO_SET01-11082_Corrected CONTRACTOR_PRO_SET01-14332_Corrected CONTRACTOR_PRO_SET01-15172_Corrected CONTRACTOR_PRO_SET01-18052_Corrected

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    Stratasys

     1024 683 Michael Kraabel

    After extensive research and a global rebranding project, I was commissioned to develop a brand anthem to help introduce the newly combined company to the world.

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    Build MN

     1024 576 Michael Kraabel

    Developed a strategy and brand to recruit more people into the construction trades. Today more than ever, America needs men and women who will build. The current labor shortage in the building trades is projected to grow, which means those who join the trades will be paid more, receive more benefits and enjoy better lifestyles…

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    SAM Nutrition

     1024 683 Michael Kraabel

    Worked directly with the SAM Nutrition executive team to refresh and modernize the brand – from tradeshows to digital experiences. The Challenge SAM Nutrition is a growing international importer of animal nutrition ingredients, but they had never really spent much time developing their brand.  They needed a refresh to reflect their status as a global…

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    Blink

     1024 683 Michael Kraabel

    Developed a new brand campaign for Blink – Blinds-Between-Glass by ODL.  The new campaign focused on both retail and trade sales. The Challenge ODL challenged us to not only develop an entirely new brand name and identity system for their new blinds-between-glass product but also to develop a campaign and digital strategy to launch it…

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    SecondKey

     1024 673 Michael Kraabel

    A brand identity system for a fractional CMO agency and consulting practice. Project Challenge Details coming soon. Creative Approach Details coming soon.

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