Toto challenged my team to explore different ways to introduce their innovative bidet to the hesitant US market by leveraging brand ethnography to uncover key insights, reframing it not as traditional luxury, but as a uniquely indulgent and transformative personal care experience.
Challenge:
The challenge was to create a brand that authentically captured the spirit of the North—its mythology, strength, and connection to nature—while ensuring it felt modern, approachable, and meaningful for a global audience. Nordic Viking needed to stand out in a crowded market while honoring its roots in bold, impactful ways.
The Solution
We built Nordic Viking around timeless symbolism and powerful storytelling, weaving together iconic Nordic elements like the Waves of Passage, the Viking Sigil, and mythic animals with modern design principles. Every detail, from the logo to the product designs, reflects the brand’s core values of strength, resilience, and connection. By merging bold aesthetics with rich narratives, we created a brand that feels both authentic and relevant.
