Behind the scenes at Minneapolis Glass—a local glass fabricator with a large footprint.
Challenge
Marketing for Minneapolis Glass, a family-owned regional glass fabricator, presents a unique set of challenges and opportunities. As a local business with deep roots in the community, Minneapolis Glass has a story that resonates with family values, craftsmanship, and personalized service. However, the challenge lies in effectively conveying the quality and uniqueness of their glass products to a broader audience.
Solution
Glass fabrication is a highly specialized field, and the beauty and functionality of custom glasswork might not be immediately apparent to the average consumer. The marketing strategy needs to not only highlight the superior quality and craftsmanship of their glass products but also to showcase the practical and aesthetic enhancements they bring to homes and businesses. Additionally, there’s a need to communicate the benefits of supporting a local, family-owned business in a market often dominated by larger, impersonal corporations. This requires a creative approach that combines storytelling with visual impact, making the intangible attributes of skill, tradition, and community connection tangible to the target audience.
