Produced and Directed a launch campaign for D-Link’s new line of cloud-based security cameras.
D-LINK
Cloud Security Camera Launch Campaign
The Challenge
I worked closely with the D-Link internal brand team to write, produce, and direct content for their new cloud camera product launch. D-Link had previously been known primarily for technical networking tools, making the new consumer focused product one of their first in the company’s history.
The Solution
We developed a series of scripts focused on using the new D-Link security cameras as a way for parents to check in on their little ones, while they were away (or even in the next room). Not having access to a working nursery, I ended up building one in the second bedroom of my own home.
