Developed and managed tiki-inspired DTC consumer brand.
The Challenge
The Catiki Kingdom brand was started from the ground up, from the initial business concept all the way through to visual branding and product development. The challenge was to create an irreverent brand that would tap into the feeling of nostalgia for good coctails and a slower pace of time.
The Solution
The Catiki brand was developed to introduce Tiki-style and Polynesian fashion to a younger generation of Americans. Seeing an open market for an industry. the company offers a unique blend of products directly to consumers. This includes custom designs, patterns, products, and associated inspiration.
