Masonry Blog

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Controversial Takes on Brand Marketing in 2025
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Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025, here are a few marketing shifts I see happening—whether they’re…

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Marketing Trends Coming in 2025
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Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve been watching a few trends closely—some exciting, some concerning. Here’s where my head’s at right…

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DeepSeek vs. ChatGPT – From Their Perspectives
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What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT and DeepSeek would describe one another. The results were fascinating. The Experiment I asked ChatGPT…

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What’s Really Going On With TikTok’s Latest Legal Troubles?
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Let’s talk TikTok. The latest legal battles surrounding the platform have been setting off alarms across industries—privacy concerns, geopolitical drama, and even some whispers of good old-fashioned overreach. If you know me, you know I love a good conspiracy theory…

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Welcome to the Brandverse
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Great brands don’t just sell products or services—they build worlds. These worlds are immersive spaces where customers not only feel seen and understood but experience a visceral connection that pulls them in, allowing them to escape the noise of daily…

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The Birth of Catiki Originals
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It all started with an idea that combined two of my passions: creative experimentation and Tiki art. I’ve always believed that you don’t wait for the right opportunity—you create it. That’s how Catiki Originals was born. I wanted to build…

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Why Political Science Majors Excel at Marketing
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Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer, I see the connection every day. Political science is a training ground for persuasion, storytelling,…

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Giving Back Through Brand Building
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In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or entrepreneur to craft their brand story, refine their marketing strategies,…

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Jaguar Release Day
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Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and the other might cement the idea that they’ve missed their moment. I’ll be live-blogging the…

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Why I Love Conspiracy Theories (Even If I Don’t Believe Them)
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Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way they challenge the obvious and spin alternate realities that feel…

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The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing
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Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and humanity come together. One of my favorite photos is of Mia Gonzalez, a young girl…

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Building AVIV Vodka: A Decade of Purpose and Partnership
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A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like, but one thing was certain—we weren’t creating just another vodka. This was something different: a…

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