Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand mission goes beyond the pursuit of profit to encapsulate the impact the brand strives to make. Here are some examples of compelling brand missions from various industries:
- Tesla: “To accelerate the world’s transition to sustainable energy.” This mission reflects Tesla’s commitment to environmental sustainability through innovative electric vehicles and energy products.
- Google: “To organize the world’s information and make it universally accessible and useful.” Google’s mission encompasses its aim to simplify access to information for everyone, showcasing the core of its wide array of internet services.
- LinkedIn: “To connect the world’s professionals to make them more productive and successful.” LinkedIn focuses on empowering individuals in their professional lives through networking and career opportunities.
- Nike: “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” Nike’s mission is inclusive, encouraging everyone to embrace physical activity, with the brand serving as a source of inspiration and innovation.
- Patagonia: “We’re in business to save our home planet.” Patagonia places environmental activism at the heart of its mission, dedicating its efforts to preserving the natural environment through sustainable business practices and advocacy.
- Airbnb: “To create a world where anyone can belong anywhere.” Airbnb’s mission focuses on fostering a sense of belonging and community by enabling people to stay in homes around the world.
- Warby Parker: “To inspire and impact the world with vision, purpose, and style.” Warby Parker highlights its goal to provide affordable eyewear while also focusing on social impact through programs like “Buy a Pair, Give a Pair.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” Starbucks emphasizes its role in community building and personal connections, beyond just selling coffee.
- IKEA: “To create a better everyday life for the many people.” This mission underscores IKEA’s focus on offering affordable home furnishings and solutions to improve everyday living for its customers.
- Whole Foods Market: “To nourish people and the planet.” Whole Foods is committed to sustainable agriculture and healthy eating, emphasizing organic and environmentally friendly products.
These missions are effective because they clearly communicate the values and aspirations of the brands, resonating with customers who share similar ideals. They guide the companies’ strategies, actions, and how they interact with their stakeholders, helping to differentiate them in their respective markets.
