Giving Back Through Brand Building

Launching the 2025 Brand Incubation Project

Giving Back Through Brand Building

Giving Back Through Brand Building

1024 574 Michael Kraabel

In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or entrepreneur to craft their brand story, refine their marketing strategies, and set them up for long-term success. Think of it as a mini brand incubation lab—rooted in creativity and fueled by a desire to give back.

This isn’t just about supporting local businesses (though that’s a big part of it). It’s also a chance to roll up my sleeves, dive into the creative process, and collaborate with others who want to make a real impact in their communities. If you’re someone who loves to help ideas grow and wants to contribute your skills to a meaningful project, I’d love for you to join me. The more hands on deck, the bigger difference we can make.

Who We’re Looking For:

We’re on the hunt for ideas and applications from people who could benefit from this effort. Maybe you:

  • Are launching a new product and need help building buzz.
  • Run a small shop that could use a rebrand or fresh marketing strategy.
  • Have a great idea but lack the resources to take it to the next level.

If you’re Midwest-made (bonus points for Minnesota!) and passionate about what you’re building, this could be an opportunity to incubate your vision with some professional support.

Why This Matters:

Local businesses are the heartbeat of our communities. They bring innovation, connection, and character to the places we call home. This project is my way of supporting those who have the drive but might need a little extra help with the tools and strategies to succeed.

How You Can Get Involved:

  • Business Owners: If this sounds like a good fit for you, send us your idea! We’re accepting suggestions and applications for businesses to partner with each quarter.
  • Collaborators: If you’re a creative, strategist, or just someone who wants to make a difference, let’s team up! The more diverse perspectives we bring to the table, the stronger these brands will become.

This project is a way to do meaningful work while having a little fun along the way. Let’s make 2025 a year of creativity, connection, and giving back. If you’re interested in teaming up or know someone who might benefit from this effort, drop me a line or share this post with them.

Here’s to helping great ideas take flight!

Author

kraabel

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