Thoughts

    The Power of Authentic Content

    1024 683 Michael Kraabel

    In the ever-evolving world of marketing, generating Authentic Content has emerged as a crucial strategy for businesses seeking to engage, build trust, and connect with their target audience. Authentic Content goes beyond the traditional advertising approaches, offering potential customers an honest and transparent look into the heart and soul of your business. Authentic Content, in…

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    Unintentional Entrepreneurship

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    Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental entrepreneurship that started as an experiment, questioning conventional marketing and branding approaches. As a consultant in the field, I often wondered if the methods I believed in – emphasizing content…

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    Brand Archetypes

    1024 576 Michael Kraabel

    Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories of Carl Jung, presents a way for brands to connect with their audience on a deeper, more emotional level. The essence of brand archetypes lies in their universality. These archetypes…

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    Empowering Through Education

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    Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts; it’s about imparting knowledge, fostering growth, and building a community. Teaching, in its various forms, whether it’s through a guest lecture, a keynote presentation, or nurturing your own team and…

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    It’s Official – The Bishop+Rook Family Continues To Grow

    1024 461 Michael Kraabel

    Over a year and a half ago I stepped away from advertising and branding to to pursue something I had always wanted to do: grow a company of my own, develop a brand from the ground up, and be responsible for my own professional destiny. I thought it was going to be a simple creative…

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    Lessons From A Year Spent Outside The World of Advertising

    1024 576 Michael Kraabel

    A year ago, I stepped away from the world of advertising and marketing (with the exception of a few projects here and there) to focus my energy on building a buisness (and brand) of my own. I started a company called Bishop+Rook – which builds and restores vintage Land Rover Defenders – offering products and…

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