Thoughts

Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.

1024 682 Michael Kraabel

I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there are very few. Don’t get me wrong, I actually value face-to-face meetings more than anything else in the world when it comes to knowledge transfer and getting alignment on important issues. In fact, I find myself ignoring emails and phone calls much more in favor of meetings. But if I’m in meetings all day, when does the actual work get done?

Meetings are Unproductive

For most job roles, a meeting means sitting around a table with a group of people that are all waiting for their turn to speak. We’ve all been in that situation before (likely on both sides). Look around the room about 50 minutes into a 60 minute meeting and you’ll likely observe most people drifting off, checking email, or “pretending” to check email on their phone.

Research says you should ban laptops and sitting down, set a timer, and have silence breaks if you want meetings that accomplish anything ( FastCompany).

Put a goldfish in a small fish bowl and it will remain small. Put them in a large aquarium and that same fish will continue to grow until it fills the tank (or so I might have read once on the Internet). The same goes for meetings. If you schedule an hour, the meeting will last an hour. If you schedule a 30 minute meeting, you’ll be rushed, but it will finish at the half hour mark (or beyond). For this reason, we believe it’s important to keep meetings in a fishbowl … um, we mean, purposefully short.

The 20/50 Model for Meeting Scheduling

In 2008, when we started Project Unplug, we developed a model that would take/give back 10 minutes from every hour long meeting, which ensured people would have the time to digest the current topic before rushing to the next task or meeting. Rather than schedule an hour meeting, we would schedule (or just run it)them for 50. With our days filled with meetings, this simple trick ended up giving our team a free hour each day to recharge, refocus, and reengage themselves in the subjects being discussed in meetings.

If you were to apply this same approach and methodology for half hour meetings, your organization could achieve massive gains in productivity. People will be less resentful of long meeting time and will likely work better together to ensure all topics are given their best attention, knowing they won’t have to rush from one topic to the next trying to play catch up all day.

Giving your team free time to reflect allows them to come in with fresh minds for the next meeting, or at least a decompression period before they go back to their desk to complete the rest of their work.

Let’s Review the Math:

  1. 15 Minute Stand-up Meeting = ok
  2. 20 Minute Discussion, 10 Minutes Free = 0k
  3. 50 Minute Meeting, 10 Minutes Free = ok
  4. All Day Planning/Training Sessions Without Breaks = What’s wrong with you?

How Does This Apply to You:

Let’s have a little fun with numbers and see just how much time you can save by adopting the 20/50 rule in your meetings. You might be wondering, why are we crunching these numbers? Well, if there’s one thing we’ve all learned, it’s that time is our most precious resource. And if meetings are notorious for one thing, it’s stealing that precious time—time that could be better spent on creative projects, personal growth, or just taking a well-deserved break.

Imagine for a moment that you work a standard five-day week, with anywhere between four to five hours of meetings each day. That’s a lot of time sitting around a table, staring at screens, or waiting for your turn to speak. Now, what if we could give you some of that time back? That’s where the 20/50 rule comes in—a simple yet brilliant tweak to your meeting schedule that frees up ten minutes from every hour-long meeting and five minutes from every half-hour meeting. It might not sound like much at first, but let’s break it down.

If you’re just starting out in your career and plan to work until you’re 65, adopting this rule could save you somewhere between 573 and 717 days over your career. Yes, you read that right—days, not hours! That’s nearly two full years of time that you could spend traveling the world, mastering a new skill, or even writing that novel you’ve always dreamed about.

For those of you in the middle of your career, say around age 35, you’re looking at saving 400 to 500 days by the time you retire. That’s enough time to finally take those extended vacations, pursue a passion project, or invest in some serious personal development. Imagine the difference an extra year and a half could make in your life!

And if you’re 50 and starting to count down the years to retirement, the 20/50 rule could still gift you an extra 200 to 250 days. Think of it as your early retirement plan—a few more months to enjoy the things you love, mentor the next generation, or simply kick back and relax.

Why do these calculations? Because they remind us that even the smallest adjustments in how we manage our time can lead to massive gains in productivity and quality of life. Meetings may be necessary, but they don’t have to eat up all your time. By adopting the 20/50 rule, you’re reclaiming your schedule, one meeting at a time, and turning those minutes into days—days you can use to enrich your career, your relationships, and your life.

10 Other Simple Rules For Productive Meetings

If you’re not in control of the meeting calendar for meetings, here are a few other rules/guidelines we find useful in running productive gatherings:

No Spectators

If someone is in a meeting, they should serve a purpose, or have a purpose for being there. If you find yourself sitting in a room with a bunch of people listening to one or two people do most of the work, start charging them an admission fee and sell them a ticket.

Screens Down

While it’s preference to have zero digital devices in meetings, sometimes they do show up. Make it a habit and a rule that screens should be faced down, laptops closed, and all “alerts” turned off. This will ensure people are focused and not distracted. One person should be responsible for notes and they can have their screen up for that purpose.

Schedule Short Meetings (20/50)

Think to yourself: does this need to be a meeting? One meeting? Two? What do we really need to accomplish? Is this just a meeting to meet? If so, cancel.

Stand Up (people will get tired)

It must be my body showing it’s age, but at a certain point we all stop going to live concerts and don’t enjoy standing for more than 15 minutes without moving around. Let’s use this to our advantage and have more standing/walking meetings. Few people linger around during stand up meetings.

Focus Your Agenda

Have an agenda. Stick to it. If new topics come up, modify the agenda. This simple task will keep people focused on the topics and less focused on CNN alerts.

One Meeting Owner

Each meeting should have a moderator that keeps to the agenda. They should sit in a central location where they can capture each person’s attention with the glance of an eye. This holds the audience accountable.

Forward Thinking. Few Reviews.

Review meetings should be reserved for historical societies and post-vacation discussions. If your meeting is more focused on “review” of material most people already know, cancel it. Flip the model and have the meetings focused only on stuff you’re working towards or future ideas.

End Meeting When It’s Over

It’s probably rude to just get up with a meeting is over, but I find myself doing it all the time. We all know when the meeting “is over,” we sometimes linger to see if anything else will happen. If there’s anytime to ignore your FOMO impulses, it’s at the end of a meeting.

Give Back Time

When a meeting doesn’t need to take the allotted time, don’t fill it. Don’t hold people hostage, it’s considered time-stealing. People will never resent you for saying, “well, we accomplished what we needed, let’s end this meeting.”

End Lists When You Don’t Have 10 Items

No, seriously… we’re done.

Note:

I originally wrote this article back in 2017 and posted it on LinkedIn, only to rediscover it recently. Even after all these years, I still use the 20/50 model, and it’s been a game-changer for my productivity. By sticking to these principles, I’ve gained years of extra time—time that’s been spent on more meaningful work, creative thinking, and, yes, even a little bit of fun. Give it a try; you might just find yourself with more hours in the day than you ever thought possible.

Let’s walk through the calculations step by step manually to determine the time savings using the 20/50 rule.

Assumptions:

  • Workweek: 5 days a week
  • Weeks worked per year: 48 weeks (assuming 4 weeks off for vacation/holidays)
  • Meetings per day: Between 4 to 5 hours

Time Saved per Meeting:

  • For a 30-minute meeting: 10 minutes saved
  • For a 60-minute meeting: 10 minutes saved

Time Saved per Day:

  • Minimum Scenario (4 hours of meetings/day):
    • 8 half-hour meetings per day: 8×10 minutes8 \times 10 \text{ minutes} = 80 minutes saved per day
  • Maximum Scenario (5 hours of meetings/day):
    • 10 half-hour meetings per day: 10×10 minutes10 \times 10 \text{ minutes} = 100 minutes saved per day

Time Saved per Year:

  • Minimum Scenario:
    • Per week: 80 minutes/day×5 days80 \text{ minutes/day} \times 5 \text{ days} = 400 minutes/week
    • Per year: 400 minutes/week×48 weeks400 \text{ minutes/week} \times 48 \text{ weeks} = 19,200 minutes/year
  • Maximum Scenario:
    • Per week: 100 minutes/day×5 days100 \text{ minutes/day} \times 5 \text{ days} = 500 minutes/week
    • Per year: 500×48500 \times 48 = 24,000 minutes/year

Conversion to Hours and Days:

  • Minimum Scenario:
    • 19,200 minutes/year = 320 hours/year = 13.33 days/year
  • Maximum Scenario:
    • 24,000 minutes/year = 400 hours/year = 16.67 days/year

Career-Length Savings:

  1. New Worker (Age 22 to 65, 43 years of work):
    • Minimum: 320 hours/year×43 years=13,760 hours320 \text{ hours/year} \times 43 \text{ years} = 13,760 \text{ hours}
      • In Days: 13,760/2413,760 / 24 = 573 days
    • Maximum: 400×43=17,200 hours400 \times 43 = 17,200 \text{ hours}
      • In Days: 17,200/2417,200 / 24 = 717 days
  2. Mid-Career (Age 35 to 65, 30 years of work):
    • Minimum: 320×30=9,600 hours320 \times 30 = 9,600 \text{ hours}
      • In Days: 9,600/249,600 / 24 = 400 days
    • Maximum: 400×30=12,000 hours400 \times 30 = 12,000 \text{ hours}
      • In Days: 12,000/2412,000 / 24 = 500 days
  3. 50-Year-Old (Age 50 to 65, 15 years of work):
    • Minimum: 320×15=4,800 hours320 \times 15 = 4,800 \text{ hours}
      • In Days: 4,800/244,800 / 24 = 200 days
    • Maximum: 400×15=6,000 hours400 \times 15 = 6,000 \text{ hours}
      • In Days: 6,000/246,000 / 24 = 250 days

Understanding and Utilizing Brand Archetypes in Branding

1024 576 Michael Kraabel

Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent universal symbols and themes that resonate with people across cultures and time. In branding, these archetypes help focus efforts, ensuring consistency and authenticity in brand messaging and experiences.

The History of Archetypes

The concept of archetypes was developed by Swiss psychiatrist Carl Jung in the early 20th century. Jung identified recurring symbols and motifs in human experiences, which he believed stemmed from the collective unconscious—a shared pool of knowledge and experiences. These archetypes manifest in myths, stories, and dreams and embody fundamental human desires, fears, and motivations.

In the context of branding, archetypes serve as a framework to craft a brand’s narrative and personality. By aligning a brand with a specific archetype, marketers can create a consistent and relatable identity that resonates with their target audience.

Key Brand Archetypes and Their Applications

1. The Hero

Traits: Courageous, determined, honorable

The Hero archetype represents brands that inspire through achievement and perseverance. They often embody qualities like bravery, strength, and a desire to improve the world. Hero brands position themselves as the best in their category, striving to make a positive impact.

Examples: Nike, Duracell

Application: Hero brands should focus on messages of empowerment and overcoming challenges. They thrive on stories of triumph and excellence, appealing to consumers’ desire for strength and inspiration.

2. The Outlaw

Traits: Rebellious, unconventional, disruptive

The Outlaw archetype is about breaking the rules and challenging the status quo. These brands are seen as rebellious and provocative, often appealing to those who resist conformity.

Examples: Harley-Davidson, Virgin

Application: Outlaw brands should embrace bold and unconventional strategies. They can use edgy and daring communication styles, emphasizing freedom and innovation.

3. The Magician

Traits: Visionary, transformative, imaginative

Magician brands are all about transformation and creating extraordinary experiences. They inspire change and make the impossible possible.

Examples: Apple, Disney

Application: Magician brands should focus on innovation and creativity. They thrive on delivering unique and transformative products or services that inspire wonder and curiosity.

4. The Lover

Traits: Passionate, intimate, warm

The Lover archetype focuses on emotion, sensuality, and relationships. These brands appeal to the heart and the senses, often associated with luxury, indulgence, and personal connection.

Examples: Chanel, Victoria’s Secret

Application: Lover brands should emphasize aesthetics, beauty, and emotional engagement. Their messaging should evoke feelings of intimacy and pleasure.

5. The Jester

Traits: Fun, playful, light-hearted

Jester brands bring joy and laughter. They don’t take themselves too seriously and aim to entertain and surprise.

Examples: Old Spice, M&M’s

Application: Jester brands should use humor and playfulness in their messaging. They can take risks with unconventional campaigns and encourage a light-hearted, carefree attitude.

6. The Sage

Traits: Wise, knowledgeable, thoughtful

The Sage archetype represents wisdom and insight. These brands seek truth and knowledge, often positioned as experts in their field.

Examples: Google, The New York Times

Application: Sage brands should focus on providing valuable information and insights. They should position themselves as trusted sources of knowledge and thought leadership.

7. The Explorer

Traits: Adventurous, curious, independent

Explorer brands are about discovery and adventure. They appeal to consumers’ desire for freedom and exploration.

Examples: Jeep, The North Face

Application: Explorer brands should emphasize adventure, exploration, and self-discovery. They can use messaging that encourages consumers to break out of their comfort zones and seek new experiences.

8. The Innocent

Traits: Pure, optimistic, simple

The Innocent archetype is about simplicity and optimism. These brands promote happiness, trust, and positivity.

Examples: Coca-Cola, Dove

Application: Innocent brands should focus on positive messaging and simple, wholesome experiences. They can use imagery and language that evokes purity and happiness.

9. The Creator

Traits: Creative, imaginative, expressive

Creator brands focus on innovation and the creative process. They value self-expression and originality.

Examples: Lego, Adobe

Application: Creator brands should encourage creativity and innovation. They can engage their audience through artistic and imaginative content.

10. The Caregiver

Traits: Caring, nurturing, compassionate

The Caregiver archetype is about service and protection. These brands are supportive and nurturing, often associated with health and well-being.

Examples: Johnson & Johnson, TOMS

Application: Caregiver brands should focus on messages of care and support. They can highlight their commitment to helping others and improving lives.

11. The Ruler

Traits: Controlling, authoritative, responsible

Ruler brands are leaders in their domain, often associated with power and control. They seek to create order and stability.

Examples: Mercedes-Benz, Microsoft

Application: Ruler brands should emphasize quality, reliability, and leadership. They can position themselves as authorities and market leaders.

12. The Everyman

Traits: Relatable, humble, down-to-earth

The Everyman archetype is about belonging and connecting with others. These brands are approachable and aim to fit in with everyday life.

Examples: Ikea, Target

Application: Everyman brands should use inclusive and relatable messaging. They should focus on being accessible and straightforward, appealing to the common person.

Utilizing Archetypes in Branding

Creating Brand Consistency

By defining a brand archetype, marketers can ensure that all aspects of branding—from messaging and visuals to customer interactions—align with a consistent personality and voice. This consistency helps build trust and recognition among consumers.

Framework for Decision-Making

Archetypes serve as a valuable framework for determining if something is “on brand.” When faced with decisions about marketing strategies, product development, or partnerships, brands can ask whether the choice aligns with their archetype’s values and characteristics. This helps maintain brand integrity and prevents confusing or conflicting messages.

Archetype Testing and Identification

Brands can use archetype tests to identify their primary and secondary archetypes. These tests typically involve a series of questions that assess a brand’s values, mission, and customer perceptions. The results can help brands understand their core personality and how to communicate it effectively.

Example Questions from an Archetype Test:

  • What are your brand’s core values?
  • How do you want your customers to feel after interacting with your brand?
  • What is your brand’s mission?

These questions help identify the most resonant archetype, guiding the brand’s overall strategy.

Final Thoughts

Brand archetypes provide a powerful framework for building a compelling and authentic brand identity. By aligning with a specific archetype, brands can create a consistent and relatable personality, guiding all aspects of their communication and engagement. This not only helps in creating a focused brand strategy but also ensures that all brand activities resonate with the target audience, fostering stronger connections and loyalty.

The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy

1024 576 Michael Kraabel

In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public scrutiny, I’ve experienced firsthand how quickly criticism can escalate into personal attacks. The internet, with its message boards and review sites, has fostered a toxic trend where people, fueled by anger and frustration, seek to emotionally and financially damage those they disagree with.

My Experience and Reflections

Recently, I faced a barrage of negative feedback directed at me personally, despite the numerous factors contributing to my company’s challenges. This experience highlighted a disturbing trend: instead of seeking solutions or understanding, many rush to publicly vent their frustrations, hoping to rally others to their cause. This behavior, often dubbed “cancel culture,” isn’t about seeking justice but rather about validating negative feelings through collective outrage.

I’ve realized that I’ve been guilty of this behavior myself. In moments of frustration, I’ve taken to social media to express my dissatisfaction with companies like Delta Airlines or restaurants that didn’t meet my expectations. Reflecting on this, I’ve made a personal pledge to change.

A Lesson in Compassion: The Ragbrai Bike Tour Incident

A recent experience underscored my commitment to this new approach. While supporting friends during the Ragbrai Bike Tour across Iowa, we encountered a mechanical issue with our motor coach. It was the first personal vacation I had taken in probably 10 years, so a breakdown with the motor coach would have erased all the stress reduction the first few days of the trip provided. Faced with a tight schedule and limited repair options, we were in a bind. After numerous calls, I found Good Life RV in Des Moines, Iowa, willing to help, despite their busy day.

I showed up before they were open and waited in the parking lot.  They waived me in 15 minutes before their scheduled opening hours and were so incredibly kind and empathetic to my cause.  They quickly re-arranged their schedule to fit me in for repairs and set me up with a private office and wifi so I could work while the coach was in the workshop bay.  I met a series of amazing employees who just wanted to help me out.

After chatting with a the general manager for a few minutes, he confessed that his biggest concern wasn’t the busy day ahead, but rather the potential backlash from a dissatisfied customer who they might not be able to help. He feared that more and more people would stop in and they wound’ have the resources to take care of everyone – even if they wanted to.  This resonated with me deeply, as I’ve shared that same fear in my business. It’s a reminder that behind every company are real people trying to do their best under challenging circumstances.

I promised him that I would leave them a positive review, even if they weren’t able to make the repairs.  The fact that they wanted to try meant a lot to me.

Here’s the review I left for them:
“I had an emergency repair that needed to be done while supporting my team of riders on the Ragbrai. The folks at Good Life RV could not have been more helpful. They were able to move some things around to get me in, which was amazing. They set me up in a private office so I could work while they made the repair. Beautiful location, great coffee, and some of the nicest people you will ever meet. Everyone here gets 6 stars out of 5 from me. I know they’re going to be swamped today, but from my experience, I can’t recommend this place enough. You saved our Ragbrai.”

The gold folks at Good Life RV got me on the road within a short period of time.  They even topped off our freshwater supply so we could take showers later that day.  The cherry on top of a great experience.

The Culture of Negativity in the Digital World

In today’s digital landscape, negative reviews and angry rants attract more attention than praise. It’s easier to get noticed by expressing outrage than by highlighting positives. This creates a skewed perception, where mistakes and mishaps overshadow the daily hard work and dedication of countless individuals. We forget that businesses are composed of people who, like us, have families and personal lives and who strive to provide the best service they can.

Mistakes happen, people have off days, and sometimes companies fail. It’s essential to remember that these are not defining moments but part of the human experience. Before venting anger online, we should consider the broader context and the impact of our words on those we target.

Even as I write this, I know that there is someone out there that’s angry that I’m posting this. They are outraged that someone would dare take away their precious ability to be an asshole online.  I won’t fight or defend these people, as their punishment is having to live with their own negativity is enough.

A Personal Apology and a Call to Action

In light of this, I owe an apology to Delta Airlines for my tweets over the years. Running an airline is no small feat, and despite the occasional inconvenience, they’ve safely transported me from point A to B without incident. That’s something worth acknowledging.

Moving forward, I aim to leave more positive reviews and keep negative experiences private. This doesn’t mean suppressing valid concerns but rather addressing them constructively and privately. Let’s shift the focus from retribution to understanding, from public shaming to private resolution.

In a world where it’s easy to criticize, let’s choose empathy and support. We all make mistakes, but we also all have the capacity to do better, both in our actions and in how we respond to others.

Reflecting on Bishop+Rook’s Journey and Lessons Learned

1024 683 Michael Kraabel

When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who shared this enthusiasm. I laid out a vision to create a company dedicated to restoring these iconic vehicles to their original factory condition. Our goal was to honor the heritage of the Land Rover brand while offering fairly priced products in a market flooded with excessively expensive options.

Today, I find myself writing another letter, but this time to explain why the company failed and share the lessons I’ve learned from this journey. It’s a sad day, but I hope that by reflecting on my experience, we can all gain some valuable insights.

To me, Bishop+Rook was more than just a company; it was the beginning of a dream. This was supposed to be my last job, my retirement, and the legacy I left behind. My vision was to create a unique business that provided unparalleled value in the industry. I wanted the company to be employee-owned, with a staff that felt secure and cared for. Building Bishop+Rook was a labor of love, a passion project into which I invested everything I had—time, money, energy, and heart.

Despite our passion and dedication, Bishop+Rook faced significant challenges that ultimately led to its downfall. The onset of COVID-19 brought unprecedented disruptions, including severe inflation, shipping delays, and the overall stress of navigating a business through such a volatile economic climate. Yet, even in the face of these adversities, our team remained steadfast and committed to powering through. We held onto hope and worked diligently to get back on track, believing that our dedication would see us through these tough times.

However, our troubles extended beyond the global challenges everyone else in the world faced. There were several other issues that compounded our difficulties and led to the company’s failure. While we encountered some operational difficulties with our workshop in Spain, the real issues arose with the partners I trusted to manage operations in the UK and South Africa. These individuals, who I believed were aligned with our company’s vision and values, unfortunately, had their own interests in mind. Their actions demonstrated a clear prioritization of personal gain over the company’s well-being and, more importantly, over the interests of our customers.

We faced major quality control problems from our overseas workshops, some of which seemed purposeful. It appeared that a few members of these workshops were indifferent to the results of their work. Consequently, the Minnesota team spent a considerable amount of their time fixing mistakes, poor workmanship, and generally re-working restoration efforts that were initially done incorrectly.

Additionally, two of the key managers in the UK and South Africa responsible for these operations diverted their focus from Bishop+Rook customer projects to secretive side work they pushed through the workshops without getting caught. This diversion of effort severely impacted our ability to deliver on our promises and maintain the high standards we set for our restorations.

It was profoundly unfair to our US team to constantly shoulder the burden of fixing errors and mistakes from our global workshops. These quality control issues led to significant delays and cost overruns. Instead of dedicating their skills and efforts to productive projects that would move the company forward, our US team in Minnesota found themselves re-working a considerable number of projects. This not only sapped morale but also strained our resources, making it difficult to maintain the high standards and efficiency we aimed for.

The persistent need to rectify poor workmanship from overseas diverted our focus from innovation and growth, severely impacting our ability to meet deadlines and customer expectations. The dedication and resilience of the US team were truly remarkable, but it was an unsustainable and deeply unfair situation that ultimately hindered our progress.

In South Africa, my business partners held customer projects hostage, demanding excessive payments for their release despite the projects already going over budget and incurring significant losses. This not only strained our financial resources but also damaged our reputation and customer trust.

The situation in the UK was even more troubling. Former employees and whistleblowers informed me that my former partner and Director of the UK workshop had secretly started a competing company and ran it for nearly a year using Bishop+Rook resources. Instead of focusing on our projects, he misappropriated company assets to benefit his venture. He forced employees to work on his projects, falsified time-tracking records and provided false updates to customers. The behind-the-scenes activities I discovered shocked me more than I can ever explain.

These betrayals and mismanagements were devastating. They not only drained our resources but also compromised the quality and reliability of our services. Despite the relentless efforts of the Minnesota team to rectify these issues, the cumulative effect of these challenges was too great to overcome. These experiences have taught me the importance of vigilance and the need for trustworthy partners with the same commitment to quality and integrity.

Late in 2023, we developed an extensive turnaround plan, hoping to salvage Bishop+Rook and get back on track. We carefully analyzed our operations, identified areas needing improvement, and laid out a strategic plan to address the issues that had plagued us. However, as we looked deeper into the company’s state in early 2024, it became painfully clear just how extensive the damage was.

Despite exhausting all possible efforts—including securing loans, seeking new investments, and even looking into mortgaging my own home—it became evident that the damage was too profound to recover from. The mismanagement, quality control issues, and betrayals had created an insurmountable financial and operational quagmire. Every avenue we explored seemed to lead to further complications and potential harm, not only to the company but also to our valued customers and employees.

After much deliberation and soul-searching, I came to the heartbreaking conclusion that there was no viable path forward that wouldn’t cause further damage. It was an incredibly difficult decision, but one that was necessary to prevent more extensive fallout. This realization marked the end of a dream, but it also highlighted the importance of facing reality with integrity and the willingness to make tough decisions for the greater good.

Throughout this difficult journey, I often hesitated to speak publicly about what happened behind the scenes. I was embarrassed and ashamed that I had placed my trust in individuals who ultimately let the company and customers down. Admitting that I made such critical errors in judgment was not easy, and the fear of further damaging the company’s reputation kept me silent. While there are many things I could have done differently in hindsight, I have come to realize that you can’t always control the interests and actions of others.

This painful lesson has underscored the importance of vigilance and due diligence, even when dealing with those who seem trustworthy. Despite the embarrassment and regret, I remain committed to learning from these experiences and applying these hard-earned lessons to any future endeavors.

Sitting in the background, reading hateful emails, online messages, and forum discussions accusing me of being a terrible person and deliberately depriving people of their money was incredibly difficult. Legally, I was unable to respond due to the complexities of closing a business. Despite my intense desire to defend myself, I had to remain silent, which many interpreted as me simply walking away from the company. What these critics didn’t realize was the immense effort I was putting in behind the scenes to make things right. The accusations and misunderstandings were painful, but my commitment to resolving the issues for our customers never wavered.

One of the most heart-wrenching aspects of this entire ordeal was facing my employees, who had become like family to me. Bringing them together to break the news that Bishop+Rook wasn’t going to make it and that they were all out of a job was one of the hardest things I’ve ever had to do. These men of incredible character, especially the team in Minnesota, demonstrated their unwavering support by expressing more concern for my well-being than their own unfortunate situation. Their selflessness and solidarity in the face of adversity is something I will never forget and will always be grateful for.

The reactions from our customers were diverse and intense. While many expressed their anger, frustration, and a passionate desire for retribution, there were others who responded with unexpected kindness, understanding, and support. This latter group surprised me and provided a much-needed source of encouragement during this difficult time. Some of these compassionate individuals have become lifelong friends, proving that even in the darkest moments, human connections can thrive. Telling someone they might lose everything is incredibly difficult, but those who chose to work with us in hopes of salvaging something from the experience demonstrated an extraordinary resilience and faith that I deeply appreciate.

If we had simply closed the doors the day we let the staff go, it would have undoubtedly been a much easier process. It would have saved us considerable time, money, and legal troubles. However, for me, that wasn’t the right approach. I went against the advice of several close advisers when I decided to keep fighting on behalf of our customers.

I had nothing to gain personally but felt a moral duty to help them as much as possible. Even as the lawsuits continued to pile up, I felt a profound responsibility to try and assist as many customers as possible. The easy route would have been to walk away, but my commitment to those who had entrusted us with their projects and investments drove me to continue advocating on their behalf, despite the significant challenges.

After we officially closed the workshop, we made the decision to keep the business operational to support the customers who had projects underway. We aimed to ensure they could access their projects and receive the advocacy they needed during the closure process.

In an effort to legally shut down Bishop+Rook UK Ltd. while protecting our customers’ assets, we went through a Creditors Voluntary Liquidation process in the UK. This process was intended not only to manage the company’s closure but also to investigate my former partner’s misdeeds. Unfortunately, the reality of the situation fell far short of these intentions.

No investigation into my former partner’s actions occurred, and the liquidator severely frustrated the recovery process. Instead of facilitating a smooth transition, the liquidator created a series of delays, imposed financial demands, and sold off important customer assets. These actions hindered our ability to protect and return customer projects and investments, further compounding the difficulties we were already facing. The entire liquidation process, meant to bring clarity and resolution, only added to the chaos and frustration experienced by our valued customers and myself.

This liquidation process threatened to deprive customers of their projects and investments, and I felt a profound responsibility to stand by them. Despite the business closure, our commitment to our customers remained unwavering as we navigated these challenges together, striving to protect their interests and salvage what we could from a deeply unfortunate situation.

The impact of this situation has been overwhelming. I often find myself unable to sleep, replaying the events in my mind and wondering what more I could have done to prevent this outcome. It has been a significant emotional and financial blow, and the disappointment and sense of failure weigh heavily on me.

I feel deeply for our customers who have been affected by this situation. Many have rightfully expressed their frustration and disappointment, and I understand their feelings completely. It has been incredibly tough to face criticism, especially knowing that it stems from a situation beyond my control. Despite this, I have tried to respond to every concern with empathy and a genuine desire to help, doing everything within my power to support our customers through this transition.

I have learned through this ordeal that businesses can fail for a myriad of reasons, and often those reasons are beyond one’s control. What truly matters, however, is how we respond to these challenges. I believe that our character is defined not by the failures we encounter but by our resilience and determination to rise again. I am committed to learning from this experience, to rebuild, and to ensure that future ventures are built on even stronger foundations. While Bishop+Rook may have failed as a business, the journey taught me invaluable lessons about trust, integrity, and resilience. My hope is that these experiences will shape future endeavors and that the spirit of what we tried to build will live on in the connections we made and the work we accomplished.

While the road ahead is uncertain, I am determined to take these lessons to heart. I am deeply grateful for the support and understanding from those who have stood by me during this tumultuous time. Your faith in me gives me the strength to move forward and pursue new opportunities with renewed vigor.

Thank you for taking the time to read this letter. I wanted to share my story not just to explain what happened, but to emphasize my commitment to moving forward with integrity and purpose. I hope that, in time, I can regain your trust and confidence.

Hapu the Weaver and the Birth of Advertising

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Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising is the story of Hapu the Weaver, an Egyptian craftsman whose innovative approach to promoting his business has left an indelible mark on the annals of marketing history.

The Context: Ancient Egypt’s Flourishing Economy

In ancient Egypt, around 3000 BCE, the economy was thriving, driven by agriculture, trade, and skilled craftsmanship. The Nile River provided fertile soil for crops, while the surrounding deserts yielded valuable minerals and stones. Amidst this bustling economic activity, artisans and craftsmen like Hapu the Weaver sought to differentiate themselves in a competitive market.

Hapu was a skilled weaver renowned for creating exquisite cloth tailored to the desires of his clientele. To stand out and attract more customers, he devised a clever method to advertise his services, an effort that is often recognized as the world’s first known advertisement.

The First Advertisment

The papyrus in question is believed to date back to around 3000 BCE and was discovered in Thebes. It is written in hieratic script, a cursive form of Egyptian hieroglyphs, and reads as follows:

“To the people of Thebes,
Let it be known that Hapu the Weaver seeks the return of his servant, a weaver of great skill.
The servant, named Tjahapimu, is known for his excellent craftsmanship and is of considerable value to my household.
He was last seen near the market by the river, wearing a linen tunic and carrying a small pouch of weaving tools.
A generous reward of one deben of silver will be given to anyone who brings him back to the house by the Nile.
Hapu the Weaver, renowned for the best cloth woven to your desires.”

The Advertisement: Hapu’s Message to the Masses

Hapu’s advertisement was inscribed on a papyrus, a material made from the pith of the papyrus plant, which was common in ancient Egypt for writing. The message was simple yet effective:

“Hapu the Weaver, Where the best cloth is woven to your desires. Visit the house by the Nile.”

This message, though brief, encapsulated several key elements of effective advertising that are still relevant today:

  1. Brand Identity: By stating his name, Hapu established a personal connection with potential customers. This personalized approach helped build trust and recognition.
  2. Value Proposition: Highlighting that he weaves the “best cloth” emphasized the quality of his products, a crucial factor in attracting discerning customers.
  3. Customization: Mentioning that the cloth is woven “to your desires” indicated a willingness to tailor his services to meet individual needs, appealing to a broad range of clients.
  4. Location: Providing clear directions to his workshop by the Nile made it easy for interested customers to find him.

The Impact: Hapu’s Legacy in Marketing

Hapu’s advertisement was groundbreaking not only because it was among the first of its kind but also because it laid the foundation for many principles that still guide advertising today. His approach demonstrated the importance of clear, concise messaging and the power of appealing directly to consumers’ needs and desires.

By promoting his services in this way, Hapu likely enjoyed increased business and recognition within his community. His innovative spirit in using written communication to attract customers marks a significant milestone in the history of marketing.

Acknowledging Historical Contexts: A Sensitive Subject

It is important to acknowledge that ancient Egyptian society, like many ancient civilizations, was built on complex social hierarchies, including the presence of slavery. While this historical reality is deeply troubling, it is a part of humanity’s past. I personally oppose all forms of slavery, both historically and in contemporary times. Discussing historical events requires a sensitive and respectful approach, recognizing the human suffering involved while learning from history to ensure a more equitable future.

Lessons for Modern Marketers

Hapu the Weaver’s ancient advertisement offers valuable lessons for today’s marketers. Here are a few key takeaways:

  1. Simplicity is Powerful: Hapu’s message was straightforward and easy to understand. In an age where consumers are bombarded with information, clarity and simplicity remain crucial.
  2. Highlight Unique Selling Points: By emphasizing the quality and customization of his cloth, Hapu effectively communicated what set his services apart. Modern marketers should similarly focus on their unique value propositions.
  3. Accessibility Matters: Providing clear directions to his location ensured that potential customers could easily find him. In today’s digital age, this translates to having a user-friendly website and clear contact information.
  4. Personal Connection: Hapu’s use of his name helped build a personal connection with his audience. Brands today can achieve this through personalized marketing and authentic communication.

The story of Hapu the Weaver reminds us that the core principles of effective advertising have remained consistent throughout the millennia. By focusing on clear messaging, emphasizing unique strengths, and building personal connections, marketers can continue to craft compelling advertisements that resonate with their audiences. Hapu’s innovative spirit lives on in the ever-evolving world of marketing, inspiring us to blend creativity with strategy to achieve lasting success.

Embracing Technology in Marketing

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The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign of abating. Instead, technology continues to act as a powerful disruptor, reshaping how we connect with audiences, craft narratives, and measure success.

While the adoption of new tools invariably raises concerns about job displacement, it also underscores a critical reality: the future of marketing hinges on our ability to harness these tools to generate bigger, bolder ideas.

Historically, each wave of technological innovation has sparked a mix of excitement and trepidation within the marketing community. I remember my initial resistance to WYSIWYG web editors, fearing that they would undermine the craftsmanship of web design. Similarly, the advent of AI-generated content raised alarms about the potential obsolescence of human creativity. Yet, time and again, these innovations have proven to be invaluable assets, not threats.

The integration of AI and other advanced technologies into marketing workflows exemplifies this dynamic. AI can analyze vast amounts of data to uncover insights that would take humans exponentially longer to discover. It can automate repetitive tasks, freeing up creative minds to focus on strategy and innovation. However, the human element remains irreplaceable. Technology amplifies our capabilities, but it is our creativity, empathy, and strategic thinking that drive meaningful connections with audiences.

Change, while intimidating, can be a catalyst for growth for companies willing to experiment. Embracing new technologies requires a willingness to step out of comfort zones and explore uncharted territories. This spirit of experimentation often leads to breakthroughs that set brands apart in a crowded marketplace. As marketing professionals, our role is to guide these explorations, ensuring that technology serves our overarching goals of creating more engaging and human experiences.

The proliferation of new tools and platforms makes it more critical than ever for experienced marketers to lead the charge. Organizations need individuals who understand that technology is a means to an end, not an end in itself. These leaders can discern which tools will enhance their strategies and which are mere distractions. Their experience equips them to navigate the complexities of integrating new technologies while clearly focusing on the human element that defines impactful marketing.

The Birth of Modern Advertising: Print and Radio

The advertising industry as we know it began in the late 19th and early 20th centuries with the rise of print media. Newspapers and magazines provided the first mass platforms for advertisers to reach a broad audience. The advent of radio in the 1920s further transformed the landscape, allowing brands to connect with consumers in a more personal and immediate way. These innovations disrupted traditional word-of-mouth and local advertising methods, setting the stage for a century of rapid technological advancement.

The Television Revolution: Visual Storytelling Takes Center Stage

The introduction of television in the 1950s marked another seismic shift. TV combined the reach of radio with the visual impact of print, creating a powerful medium for storytelling. Advertisers could now craft compelling narratives with sound, motion, and color, captivating audiences like never before. This era saw the birth of iconic ad campaigns that became cultural touchstones. Television’s disruptive impact was profound, as it reshaped consumer behavior and set new standards for advertising creativity and production.

The Digital Age: Internet and Social Media

The late 20th century ushered in the digital age, beginning with the rise of the internet. The 1990s saw the emergence of online advertising, with banners, pop-ups, and email marketing becoming commonplace. This period was marked by the transition from traditional media to digital platforms, offering unprecedented targeting and tracking capabilities.

The 2000s brought the explosive growth of social media, revolutionizing how brands engage with consumers. Platforms like Facebook, Twitter, and Instagram allowed for two-way communication, user-generated content, and viral marketing campaigns. Social media’s disruptive power lay in its ability to create communities and foster direct interactions between brands and their audiences, forever changing the dynamics of consumer engagement.

The Mobile Era: Advertising on the Go

The proliferation of smartphones in the 2010s introduced yet another wave of disruption. Mobile advertising became a critical component of marketing strategies, with apps, mobile websites, and location-based services providing new ways to reach consumers. The shift to mobile required advertisers to rethink their approaches, emphasizing quick, impactful messages suited for on-the-go consumption. This era also saw the rise of influencer marketing, where social media personalities became powerful brand ambassadors.

The AI and Data Analytics Revolution: Precision and Personalization

In the 2020s, artificial intelligence (AI) and data analytics have emerged as the latest disruptive forces. AI-powered tools can analyze consumer behavior, predict trends, and automate content creation. Machine learning algorithms enable hyper-personalized marketing, delivering tailored messages to individual consumers at scale. These technologies have transformed how advertisers approach campaign planning and execution, offering insights and efficiencies previously unimaginable.

Data analytics, meanwhile, provides a granular understanding of consumer preferences and behaviors. By leveraging big data, marketers can refine their strategies and measure the effectiveness of their efforts with precision. This era underscores the importance of data-driven decision-making and the potential of AI to revolutionize every aspect of marketing.

What’s Next in Advertising Technology

As these emerging technologies continue to evolve, they will bring new opportunities and challenges for advertisers. The key to success lies in staying ahead of the curve, experimenting with new tools, and continuously adapting strategies to leverage the latest innovations. By embracing these technologies, brands can create more engaging, personalized, and impactful advertising experiences that resonate with the consumers of tomorrow.

Immersive Experiences: Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) are poised to revolutionize advertising by creating immersive, interactive experiences for consumers. AR overlays digital content onto the physical world, enhancing real-world environments with engaging visuals and information. Brands can use AR for virtual try-ons, interactive product demos, and gamified experiences that captivate audiences and drive engagement.

VR, on the other hand, offers fully immersive experiences that transport users to entirely virtual environments. This technology is ideal for storytelling, allowing brands to create compelling narratives that users can experience firsthand. VR can be used for virtual tours, immersive brand experiences, and interactive storytelling that deepen emotional connections with consumers.

Voice Search and Smart Assistants: Conversational Commerce

Voice search and smart assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri are changing how consumers interact with brands. As these technologies become more integrated into daily life, they offer new opportunities for conversational commerce. Brands can develop voice-activated skills and applications that allow consumers to interact with products and services seamlessly through voice commands.

Voice search optimization is becoming increasingly important, as consumers use voice queries to find information, make purchases, and engage with brands. Advertisers must adapt their strategies to ensure their content is discoverable through voice search and that their brand voice aligns with the conversational nature of these interactions.

AI-Driven Personalization: Hyper-Targeted Marketing

Artificial Intelligence (AI) continues to advance, enabling even greater levels of personalization in advertising. AI algorithms can analyze vast amounts of data to understand individual consumer preferences and behaviors. This allows brands to deliver hyper-targeted marketing messages that resonate on a personal level.

Predictive analytics, powered by AI, can forecast consumer trends and behaviors, enabling proactive marketing strategies. AI-driven chatbots and virtual assistants can provide personalized customer service and support, enhancing the overall customer experience. The next wave of AI innovation will focus on creating seamless, personalized interactions that build deeper relationships between brands and consumers.

Blockchain Technology: Transparency and Trust

Blockchain technology offers the potential to address some of the most pressing challenges in digital advertising, such as transparency, fraud, and data privacy. Blockchain’s decentralized nature ensures that all transactions are recorded on a public ledger, providing transparency and accountability.

In advertising, blockchain can be used to verify ad impressions and clicks, reducing fraud and ensuring that advertisers are getting what they pay for. It can also enhance data privacy by giving consumers more control over their personal information and how it is used by advertisers. As trust becomes an increasingly important factor in consumer relationships, blockchain technology will play a crucial role in building and maintaining that trust.

The Internet of Things (IoT): Connected Consumer Experiences

The Internet of Things (IoT) is creating a network of connected devices that can communicate with each other and with consumers. This technology enables brands to deliver highly contextualized and relevant advertising experiences based on real-time data from IoT devices.

For example, smart home devices can provide insights into consumer habits and preferences, allowing brands to deliver targeted offers and content. Connected cars can offer location-based advertising and services, enhancing the driving experience. The IoT will enable brands to create integrated, omnichannel experiences that seamlessly blend the physical and digital worlds.

Embracing the Future

From the earliest print ads to today’s AI-driven campaigns, disruptive technologies have continuously reshaped the advertising industry. Each new innovation has brought challenges and opportunities, pushing marketers to adapt and evolve. As we look to the future, the key to success lies in our ability to embrace change, leverage new tools effectively, and maintain a focus on creating meaningful, human-centered experiences. The next wave of technological advancements will undoubtedly bring its own disruptions, but with it, the potential for even greater creativity and impact in marketing and branding.

 

Voyager DISTIL Methodology

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The Voyager DISTIL Methodology is a comprehensive approach designed to streamline project development and execution. It focuses on five key phases: Define, Investigate, Strategize, Transform, Implement, and Learn. Each phase enhances clarity, fosters innovation, and ensures successful project outcomes.

The Voyager DISTIL Methodology provides a robust framework for organizations struggling with change. By offering clarity, structure, and collaboration, DISTIL helps bridge the gap between the challenges of change and successful transformation. Whether in marketing, branding, or digital transformation, this methodology ensures that organizations can navigate change effectively, driving growth and innovation. With DISTIL, the path to transformation becomes clearer, more manageable, and ultimately, more successful.

Change is a formidable challenge for any operating organization. The inertia of established routines, resistance from employees, fear of the unknown, and the sheer complexity of orchestrating a transformation often hinder progress. Organizations struggle to find clarity amidst these challenges, particularly in areas like marketing, branding, or digital transformation. This is where the Voyager DISTIL Methodology comes into play, offering a collaborative and structured approach to navigating change.

The Struggle for Change

Organizations often encounter several obstacles when attempting to implement change:

  1. Resistance to Change: Employees are accustomed to familiar processes and systems. Introducing new methods can lead to resistance, stemming from a fear of losing control or a lack of understanding of the benefits.
  2. Lack of Clarity: Without a clear vision and well-defined goals, change efforts can become directionless. This leads to confusion, wasted resources, and fragmented efforts.
  3. Complexity of Transformation: Digital transformation and rebranding efforts are inherently complex. They involve multiple facets of the organization, from technology to culture, requiring meticulous planning and execution.
  4. Resource Constraints: Limited resources, both in terms of budget and personnel, can stifle the ability to effectively manage change. Organizations may struggle to allocate the necessary resources to support transformation initiatives.
  5. Ineffective Communication: Poor communication between stakeholders, teams, and leadership can derail change efforts. Misunderstandings and lack of alignment on objectives often result in inconsistent execution.

How DISTIL Bridges the Gap

The Voyager DISTIL Methodology offers a solution to these challenges by providing a clear, structured, and collaborative framework for change. Here’s how each phase of DISTIL helps organizations find clarity and drive successful transformations:

Define

In the Define phase, DISTIL helps organizations establish clear, measurable goals. This foundational step ensures that all stakeholders have a shared understanding of the project’s purpose, scope, and desired outcomes. By setting clear objectives, the methodology reduces ambiguity and aligns efforts towards a common vision.

Key Elements: Project charter, goals, success criteria, stakeholder engagement.

Investigate

During the Investigate phase, DISTIL emphasizes thorough research to understand the current landscape. This involves market analysis, competitor research, and stakeholder interviews. By gathering comprehensive data, organizations can make informed decisions and identify opportunities and challenges early in the process.

Key Elements: Market analysis, competitor research, stakeholder insights, SWOT analysis.

Strategize

The Strategize phase focuses on developing a comprehensive strategy aligned with the defined goals. By formulating strategic plans, creating roadmaps, and setting priorities, organizations ensure that their efforts are coherent and directed towards achieving their objectives. Collaboration with key stakeholders ensures alignment and buy-in.

Key Elements: Strategic plan, project roadmap, resource allocation, stakeholder alignment.

Transform

In the Transform phase, DISTIL translates strategies into actionable plans. This involves designing solutions, creating prototypes, and conducting pilot tests. Iterative feedback and refinement ensure that the solutions are innovative and effective, addressing the specific needs of the organization.

Key Elements: Design prototypes, pilot tests, iterative feedback, refined project plans.

Implement

The Implement phase focuses on executing the project plan efficiently. Using agile methodologies, organizations can adapt to changes and ensure continuous improvement. This phase emphasizes effective resource management and progress monitoring, facilitating smooth execution.

Key Elements: Agile execution, resource management, progress monitoring, continuous improvement.

Learn

Finally, the Learn phase involves evaluating outcomes and learning from the experience. Post-project reviews, feedback gathering, and performance analysis help identify lessons learned and best practices for future projects. This continuous learning culture promotes ongoing improvement and innovation.

Key Elements: Post-project reviews, feedback, performance analysis, lessons learned.

Why the Voyager DISTIL Methodology Works

The methodology works because it provides clarity and focus by ensuring all stakeholders have a shared understanding of the project goals and scope from the outset. Its emphasis on thorough research enables data-driven decision-making, while strategic alignment ensures all plans are coherent and directed towards the project’s objectives. The methodology fosters innovation and flexibility through iterative improvements and efficient execution using agile project management. A culture of reflection and learning is encouraged, promoting continuous improvement for future projects.

  • Provides clarity and focus with a shared understanding of goals.
  • Enables data-driven decisions and strategic alignment.
  • Fosters innovation and flexibility with iterative improvements.
  • Promotes continuous improvement through reflection and learning.

Suitable Projects for the Voyager DISTIL Methodology

The Voyager DISTIL Methodology is versatile and can be applied to various types of projects, including product development, marketing campaigns, digital transformation, strategic initiatives, and process improvement. Whether developing a new product from concept to market launch, crafting and executing marketing campaigns, implementing technology solutions for digital transformation, developing long-term strategic plans, or identifying inefficiencies for process improvement, this methodology ensures projects are executed with precision and purpose, leading to successful outcomes.

  • Product development from concept to market launch.
  • Marketing campaigns aligned with brand goals.
  • Digital transformation projects enhancing business processes.
  • Strategic initiatives driving organizational growth.
  • Process improvement to enhance operational performance.

 

The Power of Generative AI in Imagery and Content Creation

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Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed hundreds of designers over the years, I’ve seen firsthand the unique styles and abilities each designer brings to the table. Yet, even the most skilled individuals are limited by their personal expertise and preferences.

Generative AI, on the other hand, transcends these limitations, offering a vast, unbiased canvas that draws from the entire visual library of the world.

A New Frontier in Design

Traditional design relies heavily on the individual skills and tastes of designers. Each designer has a signature style, a preferred palette, and a unique approach to visual storytelling. This diversity is a strength, but it also means that the range of possibilities is inherently constrained by human capability. Generative AI shatters these boundaries, providing a tool that is not confined by personal biases or technical limitations. It can mimic an endless array of styles, merge disparate elements seamlessly, and create new visual languages that push the envelope of creativity.

Unbiased Creativity

One of the most compelling aspects of Generative AI is its lack of bias toward any particular style. Unlike human designers who might favor minimalism, bold colors, or intricate details, AI can generate content across the entire spectrum of artistic expression. This neutrality allows for the exploration of combinations and concepts that might never occur in a human-driven process. It taps into the collective visual knowledge of cultures, eras, and artistic movements, creating a rich tapestry of potential outputs.

Enhancing, Not Replacing, Human Designers

The advent of AI in design doesn’t diminish the role of human designers; rather, it enhances it. Designers are the creative minds that must learn to harness the power of AI, integrating it into their workflows to expand their creative horizons. AI becomes a collaborator, providing a wellspring of inspiration and executional support. Designers still guide the vision, make critical decisions, and add the irreplaceable human touch that AI cannot replicate.

A Historical Perspective on Technological Tools

Looking back, the design industry has continually evolved with technology. There was a time when pencil sketches, paste-ups, and hand-designed elements were the norm. Each new tool, from the printing press to digital software, was met with skepticism but ultimately became indispensable. These advancements did not render designers obsolete; instead, they brought designers closer to their end work, enabling them to realize their visions more efficiently and accurately. Generative AI is the latest in this lineage of transformative tools, promising to elevate design to new heights.

Embracing the Future

As we embrace Generative AI, we should view it as a powerful tool that broadens our creative capabilities. It democratizes design by making high-quality content creation accessible to those without extensive training while providing seasoned designers with a limitless palette. By integrating AI into their processes, designers can focus on conceptualization and strategy, leaving executional tasks to their digital counterparts.

Generative AI is not perfect, but its potential is boundless. It’s a reminder that technology, when harnessed effectively, serves to amplify human creativity. As designers, our role is to steer this powerful tool, combining our vision with the AI’s expansive capabilities to create imagery and content that captivate and inspire.

Here are the top 10 AI platforms for generative imagery in 2024, each offering unique features and capabilities to enhance your creative process:

  1. DALL-E 3: Developed by OpenAI, DALL-E 3 is known for its ease of use and high-quality image generation. It allows users to create detailed and imaginative visuals from simple text prompts​ (digitalcameraworld)​​ (Automate your work today | Zapier)​.
  2. Midjourney: Renowned for producing stunning, photorealistic images, Midjourney is a favorite among designers. Its active community and subscription-based model provide extensive support and resources​ (Automate your work today | Zapier)​​ (digitalcameraworld)​.
  3. Stable Diffusion: This platform is praised for its customization and control over image generation. Stable Diffusion is ideal for users who want to fine-tune their outputs and explore various artistic styles​ (Automate your work today | Zapier)​.
  4. Adobe Firefly: Integrated with Adobe’s Creative Cloud, Firefly offers a range of tools for image generation and editing. It’s particularly noted for its ethical approach, using only licensed and public domain images for training​ (digitalcameraworld)​.
  5. Canva AI: Part of Canva’s “Magic Studio,” this tool is perfect for creating a wide array of visuals quickly and easily. Canva AI is accessible to both professionals and beginners, offering a free tier for basic use​ (Piktochart)​​ (Semrush)​.
  6. NightCafe: Known for its artistic capabilities, NightCafe provides neural style transfer and text-to-image generation, allowing users to create unique artworks in various styles, from surreal to cyberpunk​ (Piktochart)​.
  7. Craiyon: Formerly known as DALL-E Mini, Craiyon offers unlimited free access for simple image generation tasks. It’s a fun tool for creating basic AI-generated images quickly and easily​ (Semrush)​.
  8. Snappa: This platform is tailored for social media content creation. Snappa simplifies the design process with a user-friendly interface and a wide array of templates, making it easy to produce striking visuals for various platforms​ (Semrush)​.
  9. ContentShake AI: Ideal for content marketers, this tool integrates AI image generation directly into its blog editor, allowing for seamless creation and inclusion of images within content​ (Semrush)​.
  10. Generative AI by Getty: This platform ensures the generation of commercially safe images, which is crucial for business use. It provides high-quality visuals suitable for a wide range of applications​ (Automate your work today | Zapier)​.

These platforms represent the cutting edge of generative AI in imagery, each bringing its unique strengths to the table. Whether you’re a professional designer or a casual user, these tools can expand your creative horizons and help bring your visions to life.

The Third Place

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In the quiet hum of a bustling coffee shop, where the aroma of freshly brewed coffee mingles with the low murmur of conversations, lies the essence of what sociologists call “The Third Place.” A concept popularized by urban sociologist Ray Oldenburg, it refers to those inclusive locations that are neither home (the first place) nor work (the second place), but rather public spots where people can gather, interact, and build community.

In today’s digitally connected world, where remote working and online relationships dominate our social fabric, the significance of these third places has been multiplied, offering a tangible antidote to the isolation of digital life. They are the locations where we exchange ideas, have a good time, and build relationships.  I’ve always had a third place where I felt comfortable – places where I could escape my office to get some free thinking done.  It was often a coffee shop; other times, a park, restaurant, book store, or fitness center (kidding on the last one – I never went).

When I left my career in advertising, where creative thinkers surrounded me in an office, I struggled to find my new community. I was working from home quite a bit, but also in a workshop, where the sounds of metal grinders replaced the sounds of a coffee grinder.  For the better part of the first year of my new venture, it was myself and one employee at the workshop.  We got along very well, but each came from a different background – I missed the immediacy of being able to wander into one of my co-workers’ offices to run an idea past them or engage in social banter.  I needed social interaction but didn’t have the luxury of a traditional office.

I wasn’t alone.

Amid the global shift towards remote work, the importance of face-to-face connections has never been more pronounced. Dr. Tina Phillips, a psychologist specializing in human connections, asserts, “Humans are inherently social creatures. Despite the convenience of digital communication, the depth of face-to-face interaction is irreplaceable. Third places offer a venue for these essential interactions, bridging the gap between the digital and physical worlds.”

Connecting in a Connected World

The digital era has transformed how we interact, often reducing complex human emotions to emojis and text messages. This shift underscores the necessity for physical spaces where unplanned, spontaneous interactions can flourish. Dr. Phillips says such interactions are “crucial for our mental health and sense of belonging.”

Companies have capitalized on the third place concept to carve out significant niches within the market. Starbucks has famously positioned its cafes as “the third place,” a comfortable and inviting space between home and work where people can relax, meet, or work independently. This branding strategy has contributed to Starbucks’ image as a community hub and driven its expansion worldwide.

Similarly, coworking spaces like WeWork have redefined the traditional office environment, offering flexible, communal areas that cater to the needs of freelancers, entrepreneurs, and remote workers seeking connection and community. These spaces embody the essence of the third place, where the blending of work, play, and social interaction fosters a unique ecosystem of creativity and collaboration.

The resurgence of local bookstores and libraries as community hubs further illustrates the enduring appeal of third places. These spaces offer more than just books; they provide a sanctuary for thought, discussion, and connection, hosting events that bring together diverse groups of people.

For me, I found Sandy’s Tavern.  A burger joint just two blocks away from my workshop.  It became my afternoon ritual.  I would take my laptop and notes to my semi-reserved bar stool, where I would post up to work, socialize, and sip a few 3.2% lightweight beers while enjoying one of the best burger and fries baskets you will ever taste.  Eventually, I would become very close friends with the owner, staff, and a group of regulars who had the same routine.

Meaningful Relationships and Social Engagement

The search for meaningful connections and community remains at the heart of the human experience – almost as important as finding a great hamburger. In its many forms, the third place is a testament to the enduring need for physical spaces that foster social interaction and community building. In the words of Oldenburg, “Third places…are nothing more than informal public gathering places. The more we have, the more connected and grounded we feel.”

The journey towards fostering human connections in the digital age may be challenging, but it is clear that the third place plays a pivotal role in this quest. As we seek a balance between our online lives and the physical world, these spaces offer a little hope, reminding us of the value of community and the simple yet important pleasure of a face-to-face conversation.

The Remote Work Generation

As the narrative around work and productivity evolves in the post-pandemic era, the conversation naturally extends to the contentious debate on returning to the office. The shift toward remote working has not only redefined the boundaries of the workplace but also reshaped employees’ expectations and desires. In this new reality, the traditional office space and the often derided “forced fun” of corporate team-building activities no longer hold the appeal they once might have. The emerging consensus among self-aware companies is that adaptability, rather than insistence on returning to pre-pandemic norms, is key to thriving in the new economy.

The insistence on dragging employees back to the office overlooks a fundamental shift in how work is perceived and valued. Today, employees seek more than just a paycheck; they seek flexibility, autonomy, and, importantly, meaningful interactions that aren’t mandated as part of a corporate agenda. Dr. Emily Stone, a business psychologist specializing in workplace culture, emphasizes that “The future of work is about choice and recognizing that meaningful engagement cannot be manufactured through obligatory social events. Instead, creating opportunities for genuine connection, perhaps by encouraging encounters in third places, can significantly enhance employee satisfaction and loyalty.”

Companies that understand the benefit of third places are positioning themselves ahead of the curve. Rather than enforcing outdated interaction models, they are exploring how these neutral, inviting spaces can catalyze creativity, collaboration, and community. By supporting or creating third places, businesses can offer employees the flexibility to find balance and connection on their own terms. This approach acknowledges the diverse needs of a modern workforce and that inspiration and innovation often strike outside the confines of the traditional office environment.

Companies Primed to Benefit From The Third Place Movement

Several companies and industries have notably benefited from the third place concept, leveraging these communal spaces to foster engagement, creativity, and loyalty among customers and employees alike. Here are some examples:

  • Community Centers and Nonprofits: Organizations that operate community centers or similar spaces often benefit from the third place concept by providing a safe and welcoming environment for various groups to gather, participate in activities, and support each other.
  • Retailers with Community Spaces: Some retail brands, such as REI and Apple, offer community spaces where customers can attend workshops, learn new skills, or participate in group activities. This approach not only enhances the customer experience but also builds brand loyalty.
  • Fitness Centers and Yoga Studios: Fitness brands like Peloton, which offer both online and in-person classes, and traditional yoga studios use the third place concept to create communities centered around health and wellness, encouraging regular attendance and social interaction among members.
  • Restaurants and Cafes with a Community Focus: Beyond serving food and drinks, many restaurants and cafes are designing their spaces to serve as community hubs where people can meet, work, or participate in events, attracting a regular clientele who value a sense of belonging.
  • Makerspaces and Creative Hubs: Spaces dedicated to creativity and making, such as makerspaces, art studios, and craft workshops, attract individuals interested in learning, sharing skills, and collaborating on projects, fostering a vibrant community of creators.
  • Online Platforms with Physical Meetups: Companies like Meetup.com, which facilitate online groups that host in-person gatherings, indirectly benefit from the third place concept by encouraging real-world connections and community building among people with shared interests.
  • The Modern Public House: One of the things I enjoyed about operating a business in England was the various pubs I would come across. We don’t have the same concept in the US, but several companies are trying to re-create this sense of community – with quite a bit of American flair.  Smash Park, which recently opened a location in the Twin Cities, is a venue that combines entertainment, sports, and socializing and is perfectly positioned to leverage the third-place concept to its advantage. Smash Park naturally embodies the essence of a third place: a communal, inclusive space where people come together outside of their homes and workplaces by offering a diverse array of activities- from pickleball courts to arcade games and from live music to diverse dining options.

Social Engagement and Mental Health

Embracing third places aligns with recognizing the importance of mental health and well-being in the workplace. Providing employees with the autonomy to choose where they work and interact acknowledges individual preferences and lifestyles, fostering a culture of respect and understanding. This cultural shift benefits employees and enriches the company by cultivating a more engaged, motivated, and satisfied workforce.

The benefits of embracing third places extend beyond employee well-being and attracting and retaining top talent. The flexibility and autonomy associated with third-place-friendly policies can significantly draw prospective employees. Companies seen as adaptive, human-centric, and forward-thinking are more likely to appeal to a generation of workers who value freedom, authenticity, and meaningful connections.

Companies and organizations that recognize and harness the power of third places will find themselves at the forefront of the new economy. These entities understand that the future of work isn’t about returning to the past but about moving forward with intention, embracing the changes that have reshaped the landscape of employment, and fostering environments where creativity, well-being, and community flourish. In doing so, they are not only enhancing the lives of their employees but also setting a new standard for what it means to be a truly modern workplace.

The Silent Online Majority

1024 684 Michael Kraabel

A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in creation or extensive interaction. As I have started to research this group, I started to look for ways to highlight the importance of reaching out to and including this audience within a brand’s community, emphasizing their value and advocating for a more mindful approach to online participation.

Understanding The Role of the Online Silent Majority

The silent majority represents a substantial segment of the online population content by consuming information, watching videos, reading posts, and scrolling through comments without actively contributing their own. They prefer observing over engaging and listening over speaking. Yet, their presence is a cornerstone of online communities, silently shaping trends, opinions, and the success of digital content.

Why They Matter to Brands

  1. Audience Insights: They offer genuine insights into what content resonates with the broader audience, as their engagement—though not overt—is measured in views, read times, and passive interactions.
  2. Brand Loyalty: Silent followers can be some of the most loyal customers, often choosing to silently endorse a brand through their continued patronage and private recommendations.
  3. Market Stability: They contribute to the market’s stability by consistently consuming content, which supports advertising models and content creation ecosystems.

Inclusion Without the Pressure of Participation

Creating an environment that values silent participants is crucial. This includes designing content that acknowledges their presence, such as polls where they can click instead of comments or newsletters that provide updates without requiring active feedback. Recognizing their contribution to the community, even in analytics and content strategies, ensures they feel valued.

Encouraging a Mindful Digital Presence

The silent majority also embodies a more mindful approach to digital engagement. By consuming content without the compulsion to react publicly, they set an example of a balanced digital life where the pressure to perform online is reduced. Brands should encourage this approach, highlighting the value of thoughtful consumption over constant interaction.

The silent majority is an integral part of the online ecosystem, offering brands a unique opportunity to connect with a wider, more diverse audience. By understanding and valuing their mode of engagement, brands can foster a more inclusive, thoughtful online community. Encouraging a balance between consumption and engagement can lead to healthier digital spaces, where the pressure to be constantly vocal online is alleviated, allowing for more meaningful interactions.

Engaging this group involves creating valuable and relevant content that encourages passive participation, such as viewing or silently sharing, which can significantly amplify brand reach and influence. Tailoring marketing messages to resonate with the silent majority’s interests and values can also foster a sense of inclusivity and belonging, enhancing brand loyalty among this large yet often underappreciated audience segment.