Branding

    Inspiring Brand Mission Statements

     1024 683 Michael Kraabel

    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand mission goes beyond the pursuit of profit to encapsulate the impact the brand strives to make. Here are some examples of compelling brand missions from…

    read more

    Brand Archetypes

     1024 576 Michael Kraabel

    Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories of Carl Jung, presents a way for brands to connect with their audience on a deeper, more emotional level. The essence of brand archetypes lies in their universality. These archetypes…

    read more