Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Building Trust Through Brand Trust Signals
    1024 576 Michael Kraabel

    Trust signals are the various indicators and cues a brand uses to convey its reliability, credibility, and authenticity to its audience. These signals help build…

    Exploring Visual AI Platforms
    1024 576 Michael Kraabel

    Visual AI platforms have revolutionized the way we create and interpret art. To showcase their capabilities, we’re comparing some of the leading platforms by using…

    The Power of Generative AI in Imagery and Content Creation
    1024 576 Michael Kraabel

    Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed…

    The Power of Mission, Vision, and Values Statements for SMBs
    1024 576 Michael Kraabel

    For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity.…

    Mastering Target Audience Identification in Small Business Marketing
    1024 576 Michael Kraabel

    The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…

    The Unique Dynamic of Business Owners and Partners
    1024 576 Michael Kraabel

    In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…