Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Reviving Red White & Blue
    680 540 Michael Kraabel

    When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

    Creative Revolution – Reimagining Vintage Advertising
    1024 576 Michael Kraabel

    Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…

    Hapu the Weaver and the Birth of Advertising
    1024 576 Michael Kraabel

    Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising…

    Embracing Technology in Marketing
    1024 576 Michael Kraabel

    The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign…

    Rebranding Strategy
    1024 574 Michael Kraabel

    Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s…

    Voyager DISTIL Methodology
    1024 576 Michael Kraabel

    The Voyager DISTIL Methodology is a comprehensive approach designed to streamline project development and execution. It focuses on five key phases: Define, Investigate, Strategize, Transform,…