Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
    1024 682 Michael Kraabel

    I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there…

    The Manifesto Poster Series
    1024 751 Michael Kraabel

    At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending…

    Writing Brand Voyagers
    1024 695 Michael Kraabel

    For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist,…

    Understanding and Utilizing Brand Archetypes in Branding
    1024 576 Michael Kraabel

    Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent…

    The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
    1024 576 Michael Kraabel

    In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public…

    Reflecting on Bishop+Rook’s Journey and Lessons Learned
    1024 683 Michael Kraabel

    When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…