Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

  • Brand Noise - Micro-Podcast - Introduction
  • Michael Kraabel
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  • ALL CATEGORIES
  • https://www.kraabel.net/wp-content/uploads/2025/02/BRANDNOISE_INTRO.mp3
  • Brand Noise - "Make Those 5 Seconds Count" - Ep. #000001
  • Michael Kraabel
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  • https://www.kraabel.net/wp-content/uploads/2025/02/kraabel_5seconds.jpg
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  • https://www.kraabel.net/wp-content/uploads/2025/02/KRAABEL_CONTENTSTRATEGY_00001_02182025.mp3
  • Brand Noise - "Reverse Engineering AI Prompts" - Ep. #000002
  • Michael Kraabel
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  • https://www.kraabel.net/wp-content/uploads/2025/02/kraabel_gptprompt-1.jpg
  • ALL CATEGORIES
  • https://www.kraabel.net/wp-content/uploads/2025/02/KRAABEL_REVERSEPROMPTS_000002.mp3

Thoughts and Ramblings

Reflecting on Bishop+Rook’s Journey and Lessons Learned
1024 683 Michael Kraabel

When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…

Reviving Red White & Blue
680 540 Michael Kraabel

When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

Creative Revolution – Reimagining Vintage Advertising
1024 576 Michael Kraabel

Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…

Hapu the Weaver and the Birth of Advertising
1024 576 Michael Kraabel

Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising…

Embracing Technology in Marketing
1024 576 Michael Kraabel

The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign…

Rebranding Strategy
1024 574 Michael Kraabel

Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s…

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