Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Perfect Films (Part 1)
    1024 576 Michael Kraabel

    Everyone has a favorite movie. Or at least that’s what they say. “This is my top five,” “That’s my all-time favorite,” “This one changed my…

    8D Audio Experiment
    Crafting Immersive Storytelling for Relaxation
    1024 574 Michael Kraabel

    Binaural and 8D audio aren’t new. They’ve been floating around in the ASMR and lo-fi music worlds for years, usually with labels like “brain-tingling” or…

    Make Those Five Seconds Count
    1024 576 Michael Kraabel

    I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks,…

    Controversial Takes on Brand Marketing in 2025
    1024 576 Michael Kraabel

    Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry…

    Marketing Trends Coming in 2025
    1024 576 Michael Kraabel

    Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve…

    DeepSeek vs. ChatGPT – From Their Perspectives
    1024 576 Michael Kraabel

    What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT…