Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Translating Marketing Resumes
    1024 576 Michael Kraabel

    I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.

    How Agencies Often Sabotage Themselves
    1024 574 Michael Kraabel

    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency…

    Navigating the Uncanny Valley in Brand Marketing
    1024 576 Michael Kraabel

    The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny…

    Stop Calling It ‘Storytelling’ If There’s No Story
    1024 576 Michael Kraabel

    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…

    Why Most Brand Mission Statements Fail
    1024 574 Michael Kraabel

    I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished,…

    Your AI Content Sucks – Reverse Engineering Prompts in 2025
    1024 576 Michael Kraabel

    For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful…