Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding
     1024 574 Michael Kraabel

    With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…

    Brand History: Unique Selling Proposition (USP)
     600 343 Michael Kraabel

    Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…

    Rethinking Brand Models
     1024 574 Michael Kraabel

    We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…

    Best Books on Branding (2024)
     1024 683 Michael Kraabel

    Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…

    Building a Brand by Growing Smaller
     1024 574 Michael Kraabel

    Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…

    Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution
     1024 576 Michael Kraabel

    From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…

    Want to Explore Together