Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    The Machine Watches, The Machine Waits
    1024 574 Michael Kraabel

    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet,…

    200+ Overused Words and Phrases in AI Generated Content
    1024 576 Michael Kraabel

    There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there.…

    Brand Performance Marketing
    1024 576 Michael Kraabel

    Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting…

    To Sound Human
    1024 576 Michael Kraabel

    I woke up this morning asking myself the very important question: how can I write more human?  I’ve written a lot about generative technology and…

    The Create Everyday Project
    1024 576 Michael Kraabel
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    I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The…

    Finding Truth and the Human Content Condition
    1024 576 Michael Kraabel

    I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.