Thoughts

Random Things I Think About

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    Rational + Emotional Decision Making
    1024 683 Michael Kraabel

    When it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing…

    The Importance of a Marketing Philosophy + Methodology
    1024 683 Michael Kraabel

    Having a defined philosophy is akin to having a compass that guides every decision. It sets the tone for how a brand interacts with its…

    The Power of Authentic Content
    1024 683 Michael Kraabel

    In the ever-evolving world of marketing, generating Authentic Content has emerged as a crucial strategy for businesses seeking to engage, build trust, and connect with…

    Unintentional Entrepreneurship
    1024 576 Michael Kraabel

    Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental…

    Chasing The Camel Trophy
    1024 683 Michael Kraabel

      We specialize in sourcing, importing, preserving, and restoring Heritage Land Rover Defenders. No other vehicle on the planet evokes a sense of wanderlust quite…

    Brand Archetypes
    1024 576 Michael Kraabel

    Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories…

    Empowering Through Education
    1024 576 Michael Kraabel

    Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts;…

    The Unplugged Movie
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    The Most Embarrassing Creative Project I ever Completed   I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file…

    It’s Official – The Bishop+Rook Family Continues To Grow
    1024 461 Michael Kraabel

    Over a year and a half ago I stepped away from advertising and branding to to pursue something I had always wanted to do: grow…

    Lessons From A Year Spent Outside The World of Advertising
    1024 576 Michael Kraabel

    A year ago, I stepped away from the world of advertising and marketing (with the exception of a few projects here and there) to focus…