Thoughts

Random Things I Think About

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The Importance of a Marketing Philosophy + Methodology
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Having a defined philosophy is akin to having a compass that guides every decision. It sets the tone for how a brand interacts with its…

The Power of Authentic Content
1024 683 Michael Kraabel

In the ever-evolving world of marketing, generating Authentic Content has emerged as a crucial strategy for businesses seeking to engage, build trust, and connect with…

Unintentional Entrepreneurship
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Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental…

Chasing The Camel Trophy
1024 683 Michael Kraabel

  We specialize in sourcing, importing, preserving, and restoring Heritage Land Rover Defenders. No other vehicle on the planet evokes a sense of wanderlust quite…

Brand Archetypes
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Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories…

Empowering Through Education
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Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts;…

The Unplugged Movie
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The Most Embarrassing Creative Project I ever Completed   I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file…

It’s Official – The Bishop+Rook Family Continues To Grow
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Over a year and a half ago I stepped away from advertising and branding to to pursue something I had always wanted to do: grow…

Lessons From A Year Spent Outside The World of Advertising
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A year ago, I stepped away from the world of advertising and marketing (with the exception of a few projects here and there) to focus…

The Friends We Meet, The Lives We Touch
1024 686 Michael Kraabel

My travels have taken me far from home; across oceans, continents, mountain ranges and to distant lands. I am the outsider in these voyages. I…