Thoughts

Random Things I Think About

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    • Thoughts
    Customer Evolution through Aspirational Identity
    1024 663 Michael Kraabel

    In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is…

    Voyager Brand Value Model Exploration
    1024 683 Michael Kraabel

    It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state.…

    The Adaptive Brand Ecosystem Model
    1024 574 Michael Kraabel

    Adopting and developing a brand model provides structure and direction to branding activities. It ensures strategic focus, guides investment in high-impact initiatives, fosters innovation, guarantees…

    Beyond Purpose-Driven Brand Marketing
    1024 683 Michael Kraabel

    Throughout history, brand marketing has continually adapted to new technologies and shifts in consumer preferences. From simple marks of craftsmanship to complex digital campaigns, brand…

    The Third Place
    1024 574 Michael Kraabel

    In the quiet hum of a bustling coffee shop, where the aroma of freshly brewed coffee mingles with the low murmur of conversations, lies the…

    Creative Collaboration With Generative AI – Part One
    1024 574 Michael Kraabel

    Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite. …

    Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative
    1024 574 Michael Kraabel

    My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way…

    The Future of Fractional Creative Leadership
    1024 574 Michael Kraabel

    Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than…

    Inspiring Brand Mission Statements
    1024 683 Michael Kraabel

    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world…

    The Silent Online Majority
    1024 684 Michael Kraabel

    A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in…