Thoughts

Random Things I Think About

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    • Branding
    The Power of Generative AI in Imagery and Content Creation
    1024 576 Michael Kraabel

    Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed…

    The Power of Mission, Vision, and Values Statements for SMBs
    1024 576 Michael Kraabel

    For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity.…

    Mastering Target Audience Identification in Small Business Marketing
    1024 576 Michael Kraabel

    The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…

    The Unique Dynamic of Business Owners and Partners
    1024 576 Michael Kraabel

    In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…

    Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding
    1024 574 Michael Kraabel

    With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…

    Brand History: Unique Selling Proposition (USP)
    600 343 Michael Kraabel

    Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…

    Rethinking Brand Models
    1024 574 Michael Kraabel

    We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…

    Best Books on Branding (2024)
    1024 683 Michael Kraabel

    Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…

    Building a Brand by Growing Smaller
    1024 574 Michael Kraabel

    Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…

    Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution
    1024 576 Michael Kraabel

    From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…