Thoughts

Random Things I Think About

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A Prescription for Marketing Success
 1024 576 Michael Kraabel

When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape…

The Future Might Be Code-Free
 1024 576 Michael Kraabel

As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here…

The Relaunch of Zubaz
 1024 683 Michael Kraabel

In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world…

Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
 1024 682 Michael Kraabel

I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there…

The Manifesto Poster Series
 1024 751 Michael Kraabel

At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending…

Writing Brand Voyagers
 1024 695 Michael Kraabel

For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist,…

Understanding and Utilizing Brand Archetypes in Branding
 1024 576 Michael Kraabel

Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent…

The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
 1024 576 Michael Kraabel

In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public…

Reflecting on Bishop+Rook’s Journey and Lessons Learned
 1024 683 Michael Kraabel

When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…

Reviving Red White & Blue
 680 540 Michael Kraabel

When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

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