Jaguar: What Was the Brief?!
https://www.kraabel.net/wp-content/uploads/2024/11/JAGUAR_BRAND_STILL_DELETE_ORDINARY_191124-1024x638.jpg 1024 638 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2024/11/JAGUAR_BRAND_STILL_DELETE_ORDINARY_191124-1024x638.jpgAs a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile…