Masonry Blog

with 3 Columns
    Creative Collaboration With Generative AI – Part One
     1024 574 Michael Kraabel
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    Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite.  This goes back quite a…

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    Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative
     1024 574 Michael Kraabel
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    My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way into a space so profoundly…

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    The Future of Fractional Creative Leadership
     1024 574 Michael Kraabel
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    Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than the exception. These seasoned professionals…

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    Inspiring Brand Mission Statements
     1024 683 Michael Kraabel
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    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand…

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    The Silent Online Majority
     1024 684 Michael Kraabel
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    A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in creation or extensive interaction. As…

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    The Unplug Project
     1024 683 Michael Kraabel
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    I’ve spent most of my professional career entangled in the endless loop of emails, social media notifications, and digital clutter. Like many others, my life is dominated by screens, leaving…

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    Marketing Conversion Rate Optimization Tips for 2024
     1024 683 Michael Kraabel
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    Driving traffic to your website is just the beginning. The real challenge lies in transforming these visitors into engaged customers. This is where Conversion Rate Optimization (CRO) becomes crucial. CRO is the…

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    Treat Your Customers Like Friends
     1024 683 Michael Kraabel
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    Embracing the ethos of treating customers as friends isn’t just a nice gesture; it’s a strategic choice that can lead to long-term positive outcomes. – from trust and loyalty to…

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    On Team Building
     1024 683 Michael Kraabel
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    I wasn’t always a good manager. In the early stages of my career, my style often lacked the finesse and insight I now possess. Having hired (and unfortunately fired) quite…

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    Structuring Effective Marketing Campaigns
     1024 683 Michael Kraabel
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    The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is imaginative, measurable, and aligned with…

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